We know, we know. You’re a lawyer, not a statistician or an analytics fanatic. Nor are you an SEO marketer. But, if you are not keeping an eye on your law blog’s statistics, how are you going to know which topics are the most read on your blog? How will you know whether your current issues blog posts are doing better than your case analysis law blog posts or your question and answer blog posts?
The bottom line is: You have to keep an eye on your blog’s statistics.
Important Blog Aspects to Watch
The truth is – you don’t have to be an analytics fan or an SEO marketer to be watchful over the backend statistics of your blog. In fact, just about anyone who has a blog pays close attention to these numbers. They are helpful to small businesses, large companies, and even charitable foundations, because they show the size of a blog’s audience, the most popular blog posts, and much more. If you have a newsletter, you can also find out how many people are subscribed to your newsletter.
Essentially, you should keep an eye on:
· How many overall hits your blog gets
· How many page views
· Bounce rate
· Most popular blog posts
Why Are These Things Important?
Your overall traffic, or the amount of hits your blog gets, can be compared moving forward. For instance, you can take the amount of hits in March and compare it to how many hits your blog gets in April. If the number decreases drastically, you may want to take a look at the content you are publishing and think about how you can entice people to come to your blog and read more. If this number steadily increases, congratulations! That is your goal – to steadily increase your blog’s readership.
Page views are a strange creature on the website and in the blogging world. They typically tell you if people are staying around and reading more than just one page on your blog, or if they are reading a blog post and then leaving to read something else somewhere else on the internet. And that leads to bounce rate, which is how long it takes for a reader to leave your blog. Your bounce rate would be calculated by the average of how long people remained on your blog, reading your blog posts. Obviously, the higher the number, the better. You don’t want people leaving your blog in less than a minute. You want them to stick around. You can find ways here to increase page views and reduce your bounce rate.
Your most popular blog posts will tell you which topics your readers have enjoyed reading. This is an excellent aspect of your blog stats to keep an eye on, because not only does it give you an idea of which topics your readers come to read about, it will also help you determine what you should be writing more of in future blog posts.
You are a lawyer first, though, and if you are finding it hard to find the time to sit down and write blog posts, that is okay. That is what we are here for. Contact Law Blog Writers today to discuss your blogging issues and we can help to find a solution that will work for you.