Who has the time to sit down and write blog posts, never mind follow social media networks? Many decades ago, lawyers could focus solely on practicing law. However, times have changed, forcing lawyers who once kept their noses in law books and case paperwork to refocus their energy on marketing.
Today, the marketplace is congested and extremely competitive. Like just about everything else in life, you have to get with the times or be left behind by your colleagues – or shall we say, competitors? You have to let your legal voice and expertise be heard on a blog of your own. After all, a legal blog is a place where lawyers can show off their level of expertise and position themselves as a leader in the industry.
But, legal blog writing along may not be enough.
You also have to keep abreast of everything that is happening in the legal world, whether in the news or on social media networks.
Why Lawyers Need to Utilize Social Media
There are plenty of lawyers out there who feel like Twitter, Snapchat, and other social media networks are a waste of time. At minimum, most lawyers simply do not have time to spend on social media. Unfortunately, those who feel this way are not taking advantage of the benefits that these networks offer lawyers. They also are not thinking about how young lawyers are already Tweeting on their iPads, posting and commenting on blogs, and Snapchatting as an inbred habit.
Firstly, your target audience is right there on all of the social media networks. As we mentioned earlier, you have to remain abreast of current news and affairs. What better place to do that than social media, where breaking news is spread virally the moment it happens?
Secondly, you will find that unlike fashion blogs and celebrity scoop blogs, not many people are going to be fans of your website or blog. Neither your firm’s website nor your legal blog will encourage the engagement that a Twitter account, for example, can. Social media provides lawyers with the chance to engage with their prospective clients and their influencers.
Furthermore, you can market without actually “marketing” on social media. In fact, if you leverage your social media accounts to establish yourself as an authority of information and news in your legal niches, you will find that prospective clients and their influencers will follow you – you can builds rapports before they ever need your services!
Surprisingly enough, on the FindLaw Legal Technology blog, suggested that lawyers need to pay attention to Snapchat, as well. It is no longer the “teen sexting app” that it was once known as.
Look, we understand that there is only so much time in a day to spend in court, with clients, with potential clients, and doing everything else on your plate. We also understand that learning the different social media networks can be difficult, to say the least. But, you do want to remain competitive, don’t you? As far as your blog, we can help you with that. If you find you simply don’t have time to keep up with your blog, contact us at LBW, and we can take that off your plate immediately.