Potential clients who are visiting your company website are doing more than reading testimonials about your firm or checking to see what services you offer. Often, they are also checking to see if your law firm has a blog and viewing your blog to read your posts. The idea of potential clients taking the time to read blog posts that may not have any immediate impact on their case is something that many firms do not take into consideration. In reality, your blog is one of the first places on your website that a potential client will visit and knowing why clients visit your blog helps you to understand why having an active blog is critical to your firm’s long-term success.
Establish a Connection
A person who is actively searching for a local law firm typically has an immediate need for legal representation. The people visiting your company’s webpage are planning to contact an attorney soon and they are more likely going to a contact an attorney or firm that they will feel comfortable working with. Your blog is a way for you to connect with these website visitors and encourage them to contact your business. A blog helps you stand out from the competition and introduce potential clients to the way your firm communicates.
See If You’re in Business
In a world where the internet provides immediate gratification and fast access to information potential clients will use your blog to determine if you are in business or actively accepting new clients. Seeing recent blog posts shows that your firm is actively marketing itself and is still in business. A firm with a virtually abandoned blog that does not have current posts or relevant content gives potential clients the impression that you may not be in business. People who visit a law firm website and see blog posts that are months, or years, old will usually leave the site entirely to search for a firm with a more active blog.
A blog gives your law firm a valuable opportunity to share its knowledge with potential clients. People visit blogs to get answers to questions and a client who sees that you are knowledgeable enough to provide information that they need are more likely to contact your law firm. The blog you establish gives you a unique opportunity to connect with readers, share some of your expertise, and make it known that you are actively accepting new clients. In one central location you and the other attorneys in your firm can all connect with readers while sharing valuable information that helps visitors decide to contact your firm for a consultation.
Not keeping your blog up to date leads to missed opportunities to connect with potential clients. A current web presence and blog with content added on a regular basis allows you to connect with people who may later turn into loyal clients. If you need assistance establishing or maintaining your company blog contact the team at Law Blog Writers, LLC today. We are able to begin creating unique content for your professional needs immediately. Contact us today for a quote or to obtain samples of expertly written blog content.