The beginning of the year is the time to reassess your goals for your legal practice as a business, whether you want to or not. During the holidays, party conversation has involved anecdotes about your adventures as a lawyer and, when the party has ended, caused you to take an honest look at your professional successes and failures in 2018. Meanwhile, January is also the time to start meeting with your tax preparer and hashing out your expenses from the previous year.
Ways to maximize profits in a cost-effective way are never far from your mind. Of course, there are countless business tools, including SEO related ones, that companies want to sell you, but how can you tell which ones are worthwhile and which ones are overrated? Instead of any shiny new products or apps, a blog is one of the best investments you can make in your law practice. No only can it help you meet some of your New Year’s resolutions, it can also help your prospective clients meet some of theirs.
Law Firm’s Resolution: Increase Your Website’s SEO Rankings
Blogs are great for a business website’s SEO rankings. They are regularly updated, they contain relevant keywords, and they contain links to other websites, all of which search engines love. Of course, they also attract clicks, which is the real point of SEO. The more interesting your blog is and the more it addresses prospective clients’ frequently asked questions, the better.
Clients’ Resolution: Be a Better Reader
Most years, people resolve to give up junk food, but 2019 is the year to give up clickbait. Much of what people read, even on reputable sites, fuels anger and low self-esteem, and readers are starving for better websites to read. If you update your blog weekly, you will attract plenty of regular visitors who have added it to their reading diet, and they will recommend your firm to friends who need legal services.
Law Firm’s Resolution: Attract New Clients
Blogs are better than advertising, which makes them perfect for helping prospective clients choose a law firm. Before the twentieth century, advertising by lawyers was frowned on; lawyers considered it beneath them to resort to the same tactics as fishmongers to reach people who needed their services. Knowing your stuff (and demonstrating your knowledge through your blog) is a better way to improve your reputation than trying to shout above all the other marketing content online.
Clients’ Resolution: Improve Their Financial Situation
Many of the reasons that people need lawyers involve money; these include incorporating a business, modifying child support payments, and planning one’s estate. Hiring a lawyer can be an important step for clients to work toward their financial goals.
Legal Content Writing Help
Blogs are great for law firms and prospective clients, but who has time to write them? You can count on Law Blog Writers to provide well thought-out content that will make your law firm’s website shine.