Now that you have taken on the project of building a website for your law firm or of improving your law firm’s existing website, you have probably run into plenty of conflicting advice about how to do it. So, what should you believe? Some people will tell you that you should make it your first priority to have your site appear on the first page of results in a Google search. Their reasoning is that even the most elegant website with the most information content will not help your business if prospective customers cannot find it when they search online for law firms or answers to law-related questions.
Others will tell you that you shouldn’t waste time following the whims of King Google. Their argument is that you should just make the best website possible, and its quality alone will help increase its search result rankings. If you ask professional SEO experts, they will tell you that the rules of SEO are always changing, and they are correct. For this reason, Who’s Talkin SEO included “user experience optimization,” which technically is not SEO at all, as an item in its listicle about the biggest SEO trends of 2019.
What Is User Experience Optimization?
Whereas search engine optimization (SEO) means designing your web page and its content so that search engines can easily find it when users enter search terms related for its subject matter, user experience optimization (UEO) means designing your web page so that, once users navigate to the page, they can easily find the information they are looking for. Who’s Talkin SEO identifies three components of UEO:
· Loading speed- A web page that loads slowly adds to the time it takes users to find the desired information, needless to say. It also makes them more likely to give up on your web page quickly and navigate to other ones that come later in the list of search results, such as the websites of your competitors.
· Free of glitches – The best content in the world is useless if technical glitches prevent it from displaying clearly.
· Mobile compatibility – An increasing number of Google searches, especially law-related ones, happen on phones and tablets. Your web pages should be as easy to navigate on these devices as they are on a full-size computer screen. It is not easy for users to find information on your site from their mobile phones if they have to scroll across every line of text because the site is not formatted to fit their screen.
User Experience Isn’t Everything
The flipside is that user experience is no substitute for content. Prospective clients will not contact your law firm if your site does not have information that relates to their questions, no matter how snazzy and easily navigable your site may be. You should pay attention both to content and to user experience to make the best website you can.
Contact Legal Blog Writers
It is just as worthwhile to buy professionally written content for your law firm’s website as it is to have the site professionally designed. You can count on Law Blog Writers to create informative, engaging content to complement your prospective clients’ user experience.