In January of 2017 the Washington Post Express intended to highlight the women’s rights march on the newspapers front page with a large version of the female gender symbol designed using figures of women. Unfortunately, the completed and published cover featured a male gender symbol in an article centered on women.
The mistake was huge, but not completely unusual. Newspapers and websites of all sizes make mistakes on a regular basis so if you are a blog owner don’t feel too bad if you publish content that has errors. These tips for updating a blog post with errors will help you the next time you find yourself in an embarrassing situation.
Transparency is Important
One mistake a lot of blog owners make is attempting to cover up their mistake. Deleting an entire post, comments pointing out the error, and making other conscious attempts to hide your mistake could ultimately lead to the error getting even more attention. Transparency helps to build trust between your site and your readers.
Do not give yourself a reputation for hiding errors or “punishing” subscribers who point out things that are incorrect in your post. No one likes making mistakes, but on the internet being rude to your reader only makes things worse. Publishing corrections in an open and honest manner goes a long way.
Update the Publication Date
When the time comes to edit or update an existing post always document the update. If the change is something very minor such as a spelling or grammatical error then often changing the date of the blog post and noting that the post was updated on the new publication date is enough.
This is especially useful when making changes that you have noticed yourself that no reader has noticed or commented on. It can also help you keep your blog relevant especially if you publish a lot of evergreen content.
Add a Note at the Bottom of the Post
If you completely delete or rewrite portions of text rather than use the strikethrough feature add a note at the bottom explaining the changes. A quick note that acknowledges the past error is especially useful if readers commented on the mistake.
A note helps readers who did not see the initial error understand past comments and shows that you are making an effort to maintain transparency. Keep updates short and direct so that everyone who reads the note understands what mistake occurred along with how you corrected it.
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Maintaining a blog that provides your readers with accurate and current information can quickly become overwhelming. Instead of taking on the time consuming task yourself contact the experts and have them do all of the hard work for you. The team at Law Blog Writers, LLC is able to provide your law firm or company with a steady stream of relevant content for your blog. If you are ready to update your existing blog or launch a completely new one contact us today to discuss your business blogging needs.