You don’t have to spend a fortune on your legal marketing, although it is easy to spend money frivolously if you are not certain which types of advertising you should choose.
The truth is, you do not even have to be naturally charming or outgoing to boost your practice to successful levels. In fact, all you have to do is target the right audience for your practice, create a marketing plan that focuses on activities that you enjoy doing – and do well – and then you need to carry out your marketing plan consistently.
Most importantly, though, you should focus on being genuine, sincere, honest, and helpful – regardless of whether your actions bring in business immediately or not.
Do the following three things often and give your practice some time, and the business will come your way – and typically faster than you can handle:
1) Determine What People Need. When you meet with people who are potential clients, figure out what their immediate needs are – and help them with them! For instance, if they need a chiropractor, recommend a good one whom you know. There is a better chance that people will remember you when they need your law expertise if they received a good recommendation from you. As Maya Angelou said, “I’ve learned that people will forget what you said, people will forget what you did, but they will never forget how you made them feel.” Make them feel special by focusing on their needs and they will remember you.
2) Surround Your Marketing Plan with Activities You Enjoy Doing. This may sound impossible, but it is actually quite easy. If you enjoy writing, spend time writing e-books, newsletters, and your law blog. If you happen to enjoy volunteering, spend a couple of hours each week doing voluntary work at a place where you might run into potential clients. Whenever you attend a business reception, offer to be a greeter at the door – a great way to get your name and face out there and introduce yourself to people.
3) Attend Events That Your Bar Association Holds. How many of your clients are referred to you by word of mouth? If you are like most lawyers, there is a good chance that most of your clients come to you via word of mouth. Unfortunately, if your lawyer colleagues don’t know who you are, they will not think of you when they refer clients for cases they do not handle, either. Mix and mingle at your bar association meetings and events and get to know your colleagues and you will get more referrals.
You should also have a website and a blog, and add new content to your blog on a daily basis – or at least as much as you possibly can. Original and fresh content is vital for Google algorithms to acknowledge your website and blog. If you simply cannot find the time to update your blog, contact Law Blog Writers and we will do it for you. We will even publish content on your blog for you, so you don’t have to worry about your blog at all. Contact us today to discuss your blog content needs.