In today’s world of law professions, a website is a must-have. In fact, your website is a fundamental marketing tool that can help you boost your clientele lists. There are plenty of lawyers out there on the World Wide Web who are unaware of the vital elements that should be on a lawyer’s website. After all, we aren’t marketing gurus or search engine optimizing geniuses. We are attorneys.
Most website consultants will agree that great websites include the following basic elements:
· Professional Design – You have heard that you only have one chance to make a first impression. This is true for your website, as well.
· Intuitive User Experience – People can get easily frustrated with a website if it is difficult to navigate. Be sure that you provide visitors with an intuitive user experience – one that helps them navigate to the exact information they need.
· SEO Support – Your website will not be found on the internet without adequate SEO support.
· Easy & Clear Messaging Abilities – How can new clients reach you? Make it easy for them.
But, law firm websites should reach beyond the basics.
Take a good look at your website and make sure that you have the following crucial elements:
Past Verdicts & Settlements Page
This page is where you can not only showcase your wins, but also point potential clients to when you want to reel them in. A client might be teetering between hiring you and another attorney. Show them that you have the ability to win cases like theirs – and win big – with a Past Settlements & Verdicts page on your website.
Client Testimonials Page
It doesn’t matter if a consumer is purchasing a $10 watch or even a $5 shampoo, they will scour the internet for reviews and opinions about the product before spending their hard-earned money. By creating a Client Testimonials page, you provide potential clients with that same experience – the ability to research what your past clients have to say about you and your firm.
A law firm blog is the perfect place to showcase your skills, experience, and knowledge. You do not have to blog every day. Once a week is fine. You can blog about your firm’s big wins, high profile cases, your take on new laws, and whatever else you want to share.
Social Media Integration
The world revolves around social media today. That is where all of your potential clients are, too. They are on Facebook, Twitter, Snapchat, Tumbler, and all of the other social media networks out there. You have to be there, too. Be sure to connect at least your blog to social media channels so that you have yet another way of reaching potential clients.
If you are like the lawyers we know, you do not have enough time in a week, nor do you have time even once a month to write blog posts. Some of you love to write, but just do not have the time, while others of you would prefer to stay away from writing. That is what we are here for. If you need timely and knowledgeable blog posts for your website, contact us today.