Lawyers taking to Snapchat to promote their law firms?
Times sure have changed. It may seem a little nuts, but just five years ago, lawyers taking to Twitter to share their commentary, engage with potential clients, and tout verdicts and settlements in less than 140 characters sounded crazy, too. Now, it is common.
No Longer a Sexy-Time App
Snapchat, if you haven’t heard yet, is multimedia and image messaging application for mobile phones that commenced only five years ago. Essentially, “snaps” consist of a short video or photo that can be edited with effects and filters, drawing, text captions, and other cool editing tools. Viewers can watch or look at the snap a limited number of times before it disappears. Back when the app started out, it was known as more of a sexy-time-messaging app, but now, the mobile app is valued near $20 billion with over 160 million users.
Projection for Snap?
Mashable’s projection for Snapchat is “Cloudy with a chance of terrible,” but that is followed by their disclaimer that they do not offer financial advice. According to Mashable, SharePost’s head of research talked about how “Snap’s user growth is generally slowing down, even in newer geographies outside of North America and Western Europe.”
The Deterrent to User Growth and How Snapchat Can Overcome It
One of the reasons that user growth is slowing down is because the younger generation user numbers are high, but the older generations have not taken to Snapchat as much. In order for Snapchat to grow anymore, the app will have to attract the older generations. Debbie Aho Williamson, eMarketer principal analyst says that she thinks Snapchat has the ability to attract people who are over 35, as long as it “builds out its content offerings.” She continued to say that, “Many publishers and TV networks use Snapchat to distribute exclusive content.” She thinks that this will eventually appeal to the older generations.
How News is Embracing Snapchat
For instance, the New York Times is planning to assign a half dozen staffers to publishing a daily Snapchat edition. Also, the Washington Post has made itself the Snapchat “Discover” channel, offering through-the-day updates. CNN has also started to embrace Snapchat with their exclusive interactives, including one that was about the Supreme Court.
How Can Law Firms Use Snapchat?
The way to stand out from the crowd, no matter which avenue you choose on the internet, is to come up with unique content. There is a growing mobile networking trend that you can either jump on and become a part of – or let it pass you by like the train you should have been traveling on.
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