While many website owners recognize the benefits of creating and maintaining a blog, few realize how much they can benefit from using guest bloggers. Contrary to popular belief guest blogging isn’t something that only “lazy” blog owners take advantage of, it is valuable marketing strategy utilized by several major brands.
Contracting a blogger to provide fresh content and new insight to your existing website helps keep your website relevant while giving value to your readers. Understanding the top benefits of guest bloggers will ensure that you do not overlook an opportunity to connect with your subscribers on a new level.
1) More Traffic
Using guest bloggers on your existing blog is a good way to drive organic traffic to your website. Bloggers adding content to your site often have their own loyal fan base who support their favorite writers regardless of where their content is posted. Contracting a reputable blogger with their own modest following will give your brand greater exposure leading to more loyal readers. Even if your blogger does not bring their own fan base to your blog, the unique content they write and publish will help increase your websites ranking. Major search engines reward blogs with regularly updated content by boosting those blogs in relevant search engine results.
Guest blogging is a form of collaborative marketing that allows a writer and website owner work together to produce quality content. Hiring a guest blogger shows your readers that you are willing to work with other experts in your field and do not mind getting the opinions of others. Businesses, especially law firms, can benefit from showing prospective clients that they are team players who are eager to work with other professionals.
3) Increases Credibility
The average guest blogger is not interested in collaborating with a brand that could disappear virtually overnight. Instead, bloggers want to work with website owners who they feel add value to the internet and are good representations of their chosen field. Once a guest blogger reaches out to you or responds to your inquiries it shows that your blog has enough credibility to command the attention of a popular blogger.
4) Shares and Backlinks
Posts written by guest bloggers often go viral leading to the content of your website being shared throughout the internet. These shares on social media, other blogs, and on news websites all create high authority backlinks to your website. A large number of backlinks on credible third-party websites can boost the search engine ranking of your own website while simultaneously building brand awareness.
Contact an Expert
If you are ready to see how guest bloggers can benefit your brand contact the team at Law Blog Writers, LLC today. Our writers are ready to work with you to create high quality content for your website that will keep your readers engaged. We are available to help create blog posts, web content page, and much more depending upon your unique needs. Reach out to us today so that we can begin discussing what we can do for your business.