Almost every family has one, the relative who is so enamored of apparent bargain prices that he or she will do financially foolish things just to be able to brag about getting the item for a low price. Maybe it’s the uncle who buys a used car off of Craigslist and then, when it turns out to be a lemon spends thousands of dollars repairing it and hundreds more trying to unload it on another bargain-hungry buyer. Perhaps it’s the grandma who drives many miles out of her way to buy bulk quantities of more canned soup than she can possibly eat before its expiration date.
These behaviors are different from the behavior of people whose dedication to living way below their means motivates them to plan every financial decision months or even years in advance, the ones who don’t own credit cards and who don’t buy bread even at the dollar store because they bake their bread at home using a bread maker they bought from a thrift store. Buying cheap content for your website is a similar financial fallacy to allowing a discount coupon to lead you on a wild goose chase. These are some examples of types of bargain basement web content to avoid.
The Bargain Sub-Basement: Robo Content
Bots are the worst writers of all. The lowest priced web content services will provide content that is copied and pasted from other sites and then perhaps spun by bots, or else created from whole cloth by bots that have been programmed with a few keywords and with basic knowledge of English syntax. In the latter category, the ideas are unoriginal even if the wording passes Google’s plagiarism tests. You can easily recognize bargain sub-basement content by reading it out loud; it is painful to read more than a few sentences.
The Bargain Basement: Content Mills
These companies offer low prices for web content that is technically original and produced by humans. The writers are paid exploitatively low wages, usually a penny or less per word; some of them are non-native English speakers, while others are native English speakers living in countries where content mill income buys them even less. To make ends meet, the writers must turn out so many words per day that they have no time to put adequate research and thought into their content.
The Bargain Ground Floor: Marketplace Sites
On sites like Fiverr, you contact the writer directly, so you are not going through a company that churns out high volumes of content by paying writers a pittance. Even though you contact the writer directly, and the writer pays slightly more, these sites still operate in the realm of small gigs for small amounts of money, low pay for low commitment and low quality.
Legal Content Writing
The best solution is to engage the services of a content marketing company that exclusively produces original web content for law firms, where the writers are knowledgeable about the law. You can count on Law Blog Writers to create affordable, readable content that is worth every penny.