The SEO world has followed Google's latest quest to weed out spammy content with algorithm updates. Given animal names, these updates have been rolled out over the last few months, affecting businesses of all shapes and sizes, including law firms.
The latest roll out just occurred, known Panda 4.0. Essentially, the purpose is to penalize pages that have poor quality content.
These algorithm changes are often view in a negative light- "Oh no, will this hurt my ranking?" But it is critical to remember that the opposite can also be true: these changes can result in a big boost if you've done good legal content writing work in the past.
In short: if you use your legal website and blog to actually provide helpful, interesting, useful information to the public, then you never really have to worry about these updates.