Your blog is a useful marketing tool if you use it right. Ideally, it should attract new clients to your practice. If you are reading this right now, your blog might not be bringing in the new business that you want it to. Whether you have a professional law blogging firm handling your blog content or you are writing it yourself, you may want to start incorporating the following topics to turn your blog into a revenue-generating business tool.
Hint: With every blog post you publish, you want to capture your readers’ attention and provide them with information that they are looking for. Additionally, you want to write the blog post in layman’s terms, so to speak, so that your readers can understand it and digest it quickly. People don’t want to read long, drawn-out blog posts with in-depth case details. Keep them short and to the point; around 400 to 500 words is perfect. With that said, here are some ideas for content for your law blog to get you started:
Almost anything that is covered on the news is great for law blog topics. Think about consumer news, celebrity issues, politics, new legal developments, and even car, truck, bus, motorcycle, train, and airplane accidents. Use the news topic to explain a related legal issue and how your practice would handle the issue. Make sure you pick new topics that are relevant to your law firm and the type of cases that your firm handles.
Questions Clients Ask
One of the best topics you can cover on your blog is questions that your typical clients ask and providing the answer to them. What are your clients’ most prevalent concerns? Now, take those concerns and turn them into blog posts. You can make the question the title of the blog post and provide the answer in the blog post or you can write a blog post that is set up with a question-and-answer format to cover several similar concerns in one blog post.
Think about what your clients ask about during your phone calls, emails, or initial consultations. You may even have content written already. Skim through your emails, do a quick cut and paste of the answer you provided the potential client, edit the content to generalize it, and you have a blog post ready to publish. You can also write about questions that you think clients should ask, but they often forget to ask. Of course, not all situations are going to be the same, and the variations to situations will give you even more content to write about.
You didn’t think we would leave you with only two ideas to write about, did you? Don’t worry, we have more for you. The following types of blog posts could be structured into a content schedule, which people like because they can look forward to your future posts, like a favorite newspaper or magazine column:
· Top 3, Top 5, or Top 10 lists – This could be top tips, pointers, or issues.
· Features (posted regularly) – When you post features regularly, it gives people something to look forward to reading.
· Responses to comments – If one of your blog posts gets some heated responses, you could take those comments and turn them into a blog post or two.
· Guest posts – Any expert or another attorney could bring a new perspective to your blog.
Get Legal Blog Writing Help
Contact Law Blog Writers at firstname.lastname@example.org or fill out the contact form today and you can let us know what topics you want written for your blog or we can come up with topics for you. If your site needs to be updated or you are working on a new website, our professional legal writers can also write content for the pages of your website. If you need content immediately and want to place an order now, you can do that right here.