The Huffington Post published in 2015 (updated 2016) that AM Law 200 law firms were spending 2 percent of their revenue on marketing. However, this figure is not as high as law firm management consultants would advise. If you were to follow their advice, your law firm would spend between 2 and 5 percent of total revenue.
A More Modern Way of Creating the Marketing Budget
Then, there is the advice that comes from the Legal Marketing Blog, which states that using a percentage based amount to come up with your marketing budget is the “lazy way” of computing a marketing budget, which will, in turn, probably end up in money that is wasted or misdirected. Their advice is to come up with marketing goals, consider the planning that is required to meet those goals with specific measurable objectives, and create a budget from that perspective.
The Legal Marketing Blog says that by using this method of creating a marketing budget, you will find that determining the amount of money that needs to be spent to achieve those goals is a much easier figure to arrive at. Also, if budgets need to be approved, the specific marketing action plan will help with the approval. Of course, whatever method you decide to use to come up with your marketing budget is up to you and your law firm.
Marketing Tactics You Should Be Using
With technology running the lives of most people nowadays, if a potential client does not have anyone to ask for a referral for an attorney, that individual is most likely going to head to Google and search for one. Most people are also going to look a bit further than just the websites that pop up in the top searches. Many will continue on to read reviews about lawyers in the practice area they are searching, because they want to find someone who sounds like can handle cases successfully.
Alyn-Weiss & Associates, Inc., a Denver-based legal marketing consulting group, conducted a national survey of regional and local business law firms. According to Weiss, the survey revealed that law firms which are not using the following six marketing tactics are missing out on potential clients, listed in this order:
· Websites that are effective
· Online rankings
· Client reviews on rating directories, such as Avvo and Google Plus
Do you see the technique at the top of the list? Blogging. If you want to be competitive with other law firms in your practice area and location, you are going to have to have a blog that is just as good as theirs. In addition, you are going to need a user-friendly and professional looking website, as well as reviews from past clients that talk about your ability to handle cases successfully.
Not Enough TIme to Write Blog Posts?
We can help you with a couple of those tactics, as well as a way to keep your marketing budget at a reasonable level. At Law Blog Writers, we have found that most law firms simply do not have time to write for their blog – or their website. We provide blog posts and/or website content to law firms that need our help. Our legal writers know how to incorporate SEO into engaging and informative blog posts. You can place an order easily on our secure order page or you can contact us with any of your questions on our simply online form here. We look forward to helping you improve your blog and website!