Blogging has become one of the most effective ways to attract new visitors to your website while increase your website’s overall rank. Unfortunately, not everyone understands how to effectively blog and inadvertently do more harm than good. Being aware of blogging mistakes that are harming your business can help you avoid costly blunders will ensuring that you are getting the maximum use out of the website that you have invested a great deal of time and money in.
One of the most harmful mistakes that your business is probably making is blogging inconsistently. After you have invested in a blog it is important to release content on a regular basis so that readers you attract are aware of when to check your blog for new content. Once your blog is created decide whether or not you want to blog daily, weekly, or bi-monthly then stick to the schedule that you make for yourself. Skipping one day could quickly turn into skipping a week and before you know it your business is known for having an abandoned blog.
Not Answering Comments
Answering comments is an extremely important part of blogging. Readers who have found your blog may have questions and answering them shows that you are willing to engage with your readers. More importantly, answering all of your comments shows other readers that you are keeping track of your blog and have an approachable team. People who were unsure about whether they want to reach out to your law firm may be motivated to do so when they see how willing you are to interact with casual readers of your blog.
Writing is not everyone’s strong suit so if you are not a person who enjoys writing or are someone who is not good at it then do not attempt to write your own blog posts. Nothing disappoints an audience more than bad writing that is difficult to understand and impossible to enjoy. One of the worst things that you can do as a blogger is leave your readers with the impression that your blog is not professional and poorly maintained.
Not Focusing on Your Expertise
New bloggers often make the mistake of trying to make themselves appear as a jack of all trades. While it is true that you are probably familiar with many different points of law, focus on what you practice the most. Your readers will get more enjoyment and value out of content that is written based on your experience or personal knowledge.
Doing It All Alone
Establishing and maintaining a blog is not an easy task. If you decide to add a blog to your law firm’s website, do not plan on doing everything on your own. The experts at Law Blog Writers, LLC are here to help your law firm build and establish a blog. We are prepared to write authoritative blog posts that cover your law firm’s primary fields of practice and engage prospective clients. Contact us today to discuss your individual needs so that we can begin providing your firm with the professional blogging services that you deserve.