Let’s face it – you’re a lawyer, not a website developer, an SEO expert, or a content writer, so if you made your own website, we are going to give you a hall pass if you made a mistake or two. Don’t worry, you’re not the only lawyer in the United States who has made a mistake or two on their website, and we are here to give you a few pointers to think about. Check out the following website design blunders that lawyers – as well as other businessmen and businesswomen – have made with their websites.
1. Gaudy Landing Pages – As you venture around the web, you will find a wide variety of website designs. If you visit the website of an artist, you will most likely find that their landing pages are showy – and maybe even stretching as far as flamboyant. But, if you are a lawyer, gaudy and flamboyant is the last thing that your visitors want to see when they come to your website. In fact, most of your visitors are coming to your website for information, not arts and glitz. One things is for sure in the world of websites: Bad website design will definitely turn visitors away.
2. Stale Content – If you haven’t updated your website in a while, you are harboring what is considered “stale content.” This is a very common mistake that lawyers make, and it can be detrimental to your website. That is because search engines determine your website’s ranking based on whether it is updated regularly or not. You have to update that stale content if you want to rise up in the search engine rankings, as well as provide your visitors with fresh information. A great way to update your website regularly and provide your visitors with fresh content is to add a blog to it, or simply add new content to your law firm blog if you already have one integrated on your site.
3. Bragging Too Much About What You Do –Of course, your website should talk about which areas of law you practice, and you may even have testimonials about your services and have a page that boasts your past verdicts and settlements. But – and this is a big B-U-T…your content should come across as humble and you should let your testimonials and past verdicts and settlements speak for themselves. People who are seeking a lawyer for a legal issue typically will not want to spend much time reading website pages that sound boastful or braggy. People want to hear what you can do for them.
If you are like most other lawyers in America, you probably don’t have much time to worry about the content on your website. After all, you spend part of your day in court, the other part with clients, then you have emails to answer, letters to write, and probably phone calls to deal with, too. Where in a day can you find the time to write content for your website? That’s easy. We can help you with your blog, as well as any website content that needs a fresh perspective. Contact Law Blog Writers or email us at firstname.lastname@example.org to discuss your website content needs today.