Many lawyers entered the legal profession in part because they love to write and to share ideas, but it is obvious even by the time you graduate from law school that being a lawyer is a business. Therefore, most of the law blogs on the Internet exist mostly, or at least partly, for commercial purposes. If you are reading this blog, it is probably because you are looking for ideas about how to attract new clients and how to generate revenue for your law firm.
You might be daydreaming about eventually being able to cut back on your work hours and devote more time to writing, but that is some distance in the future. Therefore, you might need to take a different approach to your blog from the one followed by your favorite law blogs, which you read frequently.
Law Blogs for Lawyers: Too Aspirational for the Average Law Firm
Reading law blogs is a great way to get inspiration for posts to write on your own law firm’s blog, or even to learn information that could be relevant when you are researching and arguing your own cases. Feedspot published a list of 100 law blogs it considers recommended reading for lawyers and law students. While the blogs on the list make for fascinating reading, there are several reasons you should not model your law firm’s blog too closely on them.
· Most of them were not published by law firms. Instead, their editors are law professors or even entire editorial staffs employed by law schools. In other words, these blogs have many more resources to devoted to blogging than your small or medium-sized law firm has.
· The topics that many of these blogs cover, such as news related to law careers, will not help your blog attract new customers. Their target audience is lawyers, not clients of law firms.
Law Blogs for Prospective Clients: How Low Is the Lowest Common Denominator?
The best law firm blogs assume that the reader has no background knowledge of the laws or legal issues that you discuss in the posts. A post on the American Bar Association blog contains some rather cynical advice about how to make your law firm’s blog effective at attracting new clients. While its advice that you should focus more on telling an interesting story than in delving deeply into legal issues, is sound, it is not necessary to assume that your readers are so dumb that they only respond to clickbait, calls to action, and brightly colored contact information. The better choice is to treat your readers like readers, not like paying customers. Don’t try to sell to them; just tell a story.
Legal Blog Writing
Does writing blog content that is intellectually rigorous but easily relatable sound like a difficult balancing act? You can count on Law Blog Writers to provide blog posts that will make prospective clients and generally intellectually curious people want to keep reading.