One mistake business owners make is assuming that their expertise is what closes the sale with new clients. It is true that prospective clients are often drawn to you because of your knowledge on a subject that is important to them, but knowledge alone won’t make them stay. When there are dozens of businesses offering a similar service and each one is knowledgeable hypothetical client will gravitate towards the content they like more. Finding ways to make readers like your content increases your chances of turning repeat visitors into loyal clients.
Develop a Style
When it comes to producing content, especially for blogs, consistency is valued. Readers often search for content written in a style that they like, and they appreciate it when the content on the site is consistently written in the style that initially attracted their interest.
That is the reason why established websites and online publications require guest bloggers to adhere to strict style guides. Providing readers with a recognizable style encourages them to return to your site and increases their overall enjoyment of the content they are reading. Once they start liking your content they will begin actively seeking your site, your content, and eventually your services.
Clearly State Your Experience
Instead of trying to impress your readers by using elaborate phrases to showcase your knowledge clearly state your experience as it relates to the situation. A law firm writing about personal injury cases should consider concisely summarizing their experience with a recent case rather than writing extravagantly about case law. Readers benefit from detailed explanations, but they enjoy easy to follow stories that give clear examples of how you are experienced in a specific field. People who are searching for information like to read simple answers whenever possible.
Return to Past Posts
One mistake many bloggers make is posting content and then forgetting about it. The key to building a relationship with readers is through engaging with them. When guests comment on posts always return to acknowledge their comment and if a question was asked be sure to answer it promptly.
Readers usually check to see if the blog owner responds to comments at all and some people will leave your blog if they do not believe you value your guests. The average person likes to see that a writer values their guests enough to respond to all comments even those made on posts that are weeks old.
Don’t Take Blogging for Granted
Business owners with blogs often take their blogs for granted and assume their static content is enough to bring in clients. While their basic website does provide prospective clients with the information they need it does not allow a person to get to know the company in the same way a blog does. investing in the maintenance and development of your blog can help introduce your business to an entirely new group of clients. If you need help establishing an authoritative blog the team at Law Blog Writers, LLC can give you the professional assistance you deserve. Contact us today to begin discussing your business’s unique needs.