In the age of mobile phones, everyone is a know-it-all. If you have a smartphone, you can find the answer to almost any question in a matter of seconds. This is relevant to law firms, not because the partners in your law firm are grumpy because, at most of the parties they attended in law school, the conversation was dominated by a single know-it-all, but because, at every minute, around the clock, someone somewhere is using Google on their phone to find an answer to a legal question.
For better or worse, short attention spans rule the day, and if people cannot find the answer to their questions quickly on your website, they will click back to the search results and then navigate to someone else’s website. Making your law firm’s blog accessible and useful to mobile phone users will enhance the search engine optimization (SEO) rankings of your website.
Not Just Readable, but Skimmable
By the time you graduate from law school, you are an expert at skimming documents, even if the text appears as a single block, without paragraph divisions. The audience of your law firm’s blog, though, needs some help from the formatting of the blog posts to enable them to find the information they are looking for quickly through skimming. The small screens of mobile phones are not ideal for reading, even for people with good vision, as it is very easy to lose your place. Therefore, you should employ the following formatting tactics to make it easier for users to find information on your site.
· Headings and subheadings, perhaps using different fonts, sizes, or covers
· A font of at least 12-point type for body text
· Short paragraphs, perhaps even a single sentence per paragraph
· Single-spaced text within paragraphs, with an additional space after every paragraph
· Images spaced throughout the post, so that there is a limited amount of text between images
· Posts that are not too long
These techniques are also important for mobile sites because people often visit websites via their mobile phones when there are other things besides the text competing for their attention. They might be fact-checking a legal question during a work meeting. They might be trying to settle a friendly disagreement at a social gathering.
Although no lawyer wants his or her website to encourage distracted driving, the reality is that people sometimes even search for legal questions while stopped at a red light on the way to work. Important information should be easy to find on your law firm’s website even when the reader frequently looks up from the screen when reading blog posts on your site.
Content Legal Blog Writers
Formatting is important, but when it comes to digital marketing for law firms, content still reigns as king. You can count on Law Blog Writers to create informative, readable content that your prospective clients can easily access on their mobile phones.