If you are young enough to have gone to college in the Internet age, then your parents or teachers probably cautioned you against posting comments or pictures of yourself that would make you appear unprofessional. That meant no pictures where alcoholic beverages are visible and no text that contained profanity. Now that you are a lawyer, the bar for professionalism is a bit higher than “no cursing and no drunkenness where prospective clients can see you.” Meanwhile, the Internet has crept into virtually every corner of our lives; people who Google your name can read online reviews of your legal practice, and your only defense is confidence that prospective clients will be able to tell the difference between honest criticisms (written by people honest enough to sign their names to the review, one can hope), out-of-context screeds written by people who took major offense to a minor social faux pas on your part, and fabrications by trolls.
Like it or not, the web brims with content about you, most of which you cannot control. What you can control is your law firm’s website. People who are seriously considering hiring you will read your website in enough detail to find out about what makes you unique. Here is how to present yourself in the best light.
You Are a Person, Not Just a Business
Most law firm websites contain a page about each lawyer working at the law firm. Your law firm bio should be specific enough that people know you are not trying to hide a lack of credentials, and it should focus on your legal career but contain enough personal details to make people feel like they are getting to know you. Here are some tips.
· Mention your law school and undergraduate university by name, and mention graduation dates. So what if people can tell approximately how old you are? They know you are a real lawyer.
· Include a few sentences about what got you interested in the legal profession or in the practice area you chose.
· Link to news articles or the text of court decisions for cases on which you worked and which highlight your accomplishments.
· Limit the mention of your spouse, children, and pets to one sentence. People may relate to you if their family has something in common with yours, such as if they got married the same year as you did, if they also are the parents of twins, or if they have a dog of the same breed.
· Do not talk about your travels or hobbies; it comes across as rubbing it in your clients’ faces that you have money and free time. Once you meet prospective clients in person, feel free to discuss your travels, your cooking adventures, your vinyl record collection, your favorite sports team, or any other topic that is appropriate to discuss with someone you just met.
Get Legal Writing Help
Only you know yourself well enough to write your bio, but when it comes to writing informative blog posts for a general audience, you can rely on professional writers to produce regular updates to your blog. You can count on Law Blog Writers to create engaging, readable content with just the right tone for your target audience.