Depending on how long you have been in the legal profession, lawyer jokes either make you cringe or laugh out loud. No matter how you feel about them, they point to the fact that distrust of lawyers, however unjustified, is widespread in society. Many websites about content marketing for law firms, sometimes even including this very blog, will tell you that the best way to win new clients with your blog is to write in your authoritative lawyer voice.
That may be sound advice, but it can also be effective to use your blog to give non-lawyers a platform to write about issues that are important to your clients and which relate to your practice area. Here are some ways to make your law firm’s blog express more than one perspective.
How to Get Other Voices on Your Blog
The two fastest ways to get other voices on your blog are to link to other content and to invite other writers to write guest posts. When you link to content that others have created, everyone wins. The creator of the content will be happy to have their content shared, and the link between the two websites will give both your law firm’s website and the site from which you sourced the content a boost in SEO rankings. These are some types of content related to your practice area that might interest your clients.
· Articles or videos from your local news station
· Posts on other blogs
· The YouTube channel of a person who makes videos about his or her personal experience with an issue related to your blog (for example, if you are a personal injury lawyer, it could be someone whose videos are about living with a disability resulting from an accidental injury)
Almost anyone would be honored if you ask them to write a guest post for your blog, but not everyone would write a post without asking you to pay, especially if the people you ask are professional writers. Some writers may agree to trade guest posts. For example, if you are a family lawyer, you might trade guest posts with the website of your county’s guardian ad litem program. Another group of people that might be interested in writing guest posts for your blog includes activists who work on issues related to your practice area.
For example, if you are a family lawyer, you might request a guest post from a blogger who writes about fathers’ rights. If you are a criminal defense lawyer, you might seek blog posts from criminal justice reform activists or for groups seeking to reduce legal restrictions on medical cannabis. By asking these writers to contribute guest posts to your blog, you are also indirectly inviting their readership to visit your site. You may find many new readers, who may recommend you to a client who can use your services.
Get Legal Writing Help
Besides guest posts and curated content, custom-written posts by professional writers are also a sound strategy. You can count on Law Blog Writers to create an informative, professionally written website for your law firm, regardless of practice area.