In the legal field, it is rare to be able to put character into your documents and writing. In fact, most of the time, you will write in legalese and the “voice” that you use will be more on the lackluster side of the spectrum. Writing for your legal blog, however, gives you the opportunity to step out of the box and put some charisma into your writing. It also gives you a chance to get more personal and create a “voice” or a tone for your law firm.
Getting Past the Obvious
If you read tips that tell you how you should write blog posts, they will all tell you that blog posts need to be “informative and catch the attention of readers,” but often, it is difficult to really pinpoint exactly what that means. Obviously, we want to catch the attention of readers and provide them with information. We also want to remain relevant and maybe even throw in an air of entertainment, but again, none of that tells us how to really write a blog post.
Getting the Voice Right
To put this all into perspective, you need to think about how you would talk to a client, face to face. Essentially, that is how your blog should sound. To get you into the swing of writing blog posts, you should start with a few blog posts that answer questions in the fields of practice that your law firm covers. Take a common question that you hear from clients and put that as the title of your blog post. Then, answer that question, like you would if you were talking to a client sitting right in front of you.
Try Different Tones & Voices
You may not be accustomed to writing in this type of style, but practice makes perfect. The more you sit down and write blog posts, the better you will get at it. Once you are comfortable with writing blog posts, you can add in a bit of humor here and there. Be careful with sarcasm, as written word can often be misconstrued when sarcasm is used, but you can certainly be professional in your blog posts and include some humor or lightheartedness, as well. Of course, it is up to you and your law firm to decide what tone of voice you want your blog to reflect.
Reply to Comments
A blog is not meant to be a one-way conversation. In fact, conversation is the key to successful blogs. You want to spark a conversation, so be sure to reply to any comments, even if that means you simply thank commenters for their two cents. Keep responses short and sweet. While there are people who love conflict and would enjoy reading an altercation in the comments, you do not want to have long, drawn out arguments in your comments. Keep it professional.
We know you are busy and would probably much rather be meeting with clients, reading up on cases, and answering phone calls from potential clients. If you just cannot find the time to sit down and write blog posts, just tell Law Blog Writers what tone of voice you want your blog to have and we will handle the rest. Or, leave it up to us and we will give your blog the character we think it should have. Contact us today for all of your website content and law blog needs.