If you choose your profession based solely on the gifts you will get from colleagues and clients, then being a lawyer is a very good choice. Especially if you have upscale corporate clients, you get plenty of fine wines and perfumes and enough fruit of the month subscriptions to ensure that everyone in the office gets enough vitamin C. Secret Santa gift exchanges are always awkward, but there are worse places to do them than a law office. You might get a candy cane tie that you can wear in family photographs, to the great embarrassment of your children, but then, you also might get luxurious imported chocolates that taste better than anything you would buy for yourself. When you really think about it, though, most holiday gifts are things you don’t really need. This year, the best secret Santa gift you can choose is something that will benefit your whole law firm. You should buy several months of blog content for your law firm’s website.
A Productivity-Boosting Gift That Isn’t Just Another Tchotchke
It is not news that most holiday gifts are just clutter. Even the lists of gifts for highly productive people whose work is mostly online still list stuff, and clutter, even if its original purpose was to boost productivity, makes most people less productive. A desk piled high with fidget spinners and Pomodoro timers could give even the most focused lawyer writer’s block. If you want to make your law firm more productive, think keyword stuffers, not stocking stuffers.
Of course, blog posts for your law firm make your company more productive in ways beyond simply not taking up desk space and not giving you a sugar high or a hangover. Having a regularly updated blog on your law firm’s website does wonders to boost the search engine optimization (SEO) rankings of your law firm’s website. Your law firm has probably been meaning to start or update its blog for a long time.
Who has time to write it, though? Not the partners, not the paralegals, and certainly not the student interns. Buying professionally written blog content is a good investment for your law firm.
A Few Quality Blog Posts Go a Long Way
You do not have to spend a fortune on blog content, and there is no need to take time out of your already overscheduled day to add blogging to your list of responsibilities. A great secret Santa gift would be to order three blog posts, one to be published each month, for your law firm. These are some of the benefits of having a blog on your law firm’s site.
· Convince search engines that your website is a happening place
· Keep prospective clients informed about topics related to your practice area
· Build up goodwill with other citizens of the Internet, such as news sites and other blogs, by mentioning or linking to their sites
By the end of the first quarter you will see that your clutter-free secret Santa gift has helped business as much as any New Year’s resolution could do.
Get Legal Content Writing Help
You can count on Law Blog Writers to write engaging, well-researched blog content that boosts your site’s SEO rankings while leaving room in your stocking for actual candy.