An engaging blog post gives your business a unique opportunity to connect with new clients by showing them the type of information your law firm has at its disposal. Unfortunately, many law blogs squander this chance by publishing blog content that does not provide any real value. Each blog post must contain useful knowledge that will grab your reader’s attention and turn casual viewers into actual clients. Knowing the following four things that each blog post should contain helps you reduce your bounce rate and increase your firm’s reader to client conversion rate.
A Topic (Obviously)
Surprisingly, many law blogs post content that does not have a clearly defined topic. Without a topic your blog post can become a rough outline at best or a page of incoherent ramblings at worst. Before publishing any content make sure your primary topic is obvious and that your blog post serves an obvious purpose. If you believe that your blog post does not have a topic chances are your readers will miss any points you are trying to make or they will fail to find any value in your post.
Content for Them Not You
Maintaining a blog for personal pleasure gives you an online outlet perfect for discussing topics that are important to you. However, when your blog is for your business and meant to engage clients then remember the content needs to be for your reader rather than for yourself. Never forget that your perspective clients are coming to your blog to find information that they need or to get help with their problems. The last thing they want to see is a six paragraph post about your accomplishments or a topic that isn’t useful to law firm clientele.
Link to a Past Post
Linking to sources is absolutely necessary when you are writing content meant to provide help to legal clients. Readers need to know that your firm researches each blog post and is able to cite sources. Your readers also need to have more opportunity to learn more about your business and linking to your own previous blog posts help them find out more about you. Linking back to topics you have previously discussed in the past make it easy for your readers to find more information on a topic while encouraging readers to stay on your blog for longer periods of time.
One Featured Image
While the written blog content is extremely important, don’t overlook the power of a featured image. Having one image that is the first thing your readers see increases the chances of a browser clicking your post link and reading the content you have shared. The feature image should be relevant to the blog content itself and appealing enough that someone casually surfing your firm website will consider clicking the associated link.
Don’t Do It Alone
Producing quality blog content on a regular basis is a time consuming process. Instead of struggling to add blog writing to your firm’s already overloaded schedule reach out to a blogging industry expert. The team at Law Blog Writers, LLC is ready to create the blog content your company needs. Contact us today to discuss your needs so that we can begin providing you with the law blog writing help that you deserve.