Adding a blog to your law firm website gives your business a unique opportunity to find and connect with new clients. The average blog increases website visits, fuels inquiries, and keeps readers coming back weekly for answers to questions. Unfortunately, just like a well-run blog can increase profits a poorly managed blog can cost your firm money. In some situations, a bad blog is almost worse than having no blog at all. Being aware of these costly blogging mistakes can increase your firm’s chances of profiting for your blog.
1) No Value to Your Reader
Randomly posting content to your law firm’s blog is not enough when it comes to operating a company blog. Readers are coming to your company’s website to receive legal information and determine if your firm is able to meet their unique needs. Having a blog that does not offer any real information that is of value to your reader increases your bounce rate and drastically reduces your chances of benefiting from repeat visitors.
2) Posts That are Too Long
Internet readers have notoriously short attention spans. For this reason having blog posts that are too long can do more harm than good when you are trying to establish a base of loyal readers. Keeping your blog posts to 600 words ensures that your post contains enough information to be useful without being so long that your readers lose interest. Also, break up your blog posts by using section headers or lists that draw your readers in. No one likes reading a large wall of text.
3) Failing to Cite Sources
On the Internet facts matter and each of your blog visitors is just one search engine check away from verifying if the information found on your blog is accurate. To establish yourself as a reputable source of online information link to outside sources. Not citing sources makes your readers doubt the validity of your claims and increases the chance of them leaving your blog to fact check your blog posts.
4) Not Including a Call to Action
The call to action found at the end of your blog post drives home the point you were making in the body of the post and encourages your readers to reach out if they need more help. Sadly, many law firm websites do not include a call to action in their posts. Instead they force their readers to search the site for contact information. Including a clear call to action that provides contact information helps you turn your readers into clients.
Hire Legal Content Writers
Creating quality blog content on a regular basis is time consuming leading to many firms hiring outside help. Contracting a law blog company that is able to provide accurate content on a regular basis allows your company to benefit from having an active blog without placing a burden on your staff members. The team at Law Blog Writers is here to write unique blog content for your firm as much or little as you require. Contact us to discuss your blogging needs with one of our team members today.