Should you allow readers to comment on your law firm’s blog? It’s a simple yes and no question, but comments on a blog can have unintended consequences, for better or worse. They can increase the SEO rankings of your blog, but they can also dilute the quality of the content. And then, of course, there is the question of whether moderating comments on your law firm’s blog is a good investment of time. Are blog comments an essential part of the blog, or are they a cesspool for ungrammatical prose written by trolls?
Keep in mind that the pros and cons listed in this post apply specifically to blogs on law firm websites. For most blogs, enabling reader comments is an obvious choice. For example, on pop culture nostalgia blogs, reader participation is half the fun; people visit the blog specifically because they want to read about other people’s memories of their favorite movies, music, and toys. Law firm blogs have a different purpose, however. People visit them because they want a straight answer about a legal issue or authoritative advice about the correct procedure for something like filing a lawsuit, adopting a child, or incorporating a business.
Why You Should Enable Reader Comments on Your Law Firm’s Blog
· Comments allow readers to engage more actively with your blog. Readers who comment on your posts are more likely to subscribe to your blog or share their favorite posts on social media.
· Reader comments can help boost your law firm website’s SEO rankings. For SEO purposes, every comment counts as a recent update to your site. Blog comments might also contain keywords, and if you require readers to include a URL of their own sites (not to be visible to readers, of course), they make your site contain more links.
· If you require commenters to submit their email addresses, you have an instant mailing list for email marketing.
· Reading your readers’ comments can give you an idea of your audience’s views, questions, and concerns. This information can give you ideas for future blog posts that will be of interest to your existing audience.
Why You Should Not Enable Reader Comments on Your Law Firm’s Blog
· Moderating comments takes time. You could use that time writing other blog posts or doing any other kind of productive work.
· If you have entrusted the maintenance of your blog to content marketers, moderating the comments will take up their time, requiring you to pay them more and making your content marketing budget more expensive.
· Reading through poorly written, uninformed comments until you find the good comments can ruin anyone’s day. If trolls have found your blog, reading comments can make you wish for the pre-Internet days.
Reach Out to Law Firm Blog Writers
Comments or not, having a regularly updated blog on your law firm’s site is a good investment. You can count on Law Blog Writers to maintain a well-written blog for your site and, if you so choose, to moderate its comments.