According to a frequently shared Buzzfeed article, burnout is a nationwide epidemic among Americans of working age. The author, Anne Helen Petersen, attributes the constant feelings of malaise, stress, guilt, and indecision to constant pressure to be productive. While the article might come as an epiphany to many young adults trying to cobble together a living from assorted gigs in addition to their full-time jobs, the feeling of being required to function at superhuman levels of productivity 24 hours a day is nothing new to lawyers.
Simply put, you as a lawyer are indispensable to your clients. In order to make enough time for them, something else has to give. How do you dispose of the other tasks involved in running a successful law firm, the ones that take time away from helping your clients win their cases or enter valid legal agreements, tasks such as managing your law firm’s marketing strategy? Well, you do what the most productive people have always done. You eliminate, automate, or delegate those tasks as appropriate.
Marketing Tasks You Can Eliminate
With law firm marketing, less is more, so you can eliminate most tasks. You don’t need to film new client testimonials and post them on YouTube every week, so you can fire the acting coaches, makeup artists, and anyone else associated with such costly and time-consuming marketing stunts. You can stop sending print flyers, since they are the snail mail equivalent of spam. (“Snail spam” sounds like it could be a clever entry in a Food Network competition where contestants must combine the posh, namely escargot, with the folksy, namely Spam, but as a marketing tactic, it is uninspired.) Don’t eliminate your regularly updated blog, though.
Marketing Tasks You Can Automate
While bots are not quite human language savvy enough that you can entrust the composition of your blog posts to them, you can automate some aspects of your marketing strategy. You can have a newsletter automatically sent to subscribers to your mailing list. Analytics software makes it easy to automate your keyword research, as well. Once you have accumulated a set of blog posts, you can program in advance the times when they should go live.
Marketing Tasks You Can Delegate
A frequently updated blog on your law firm’s website is essential to the marketing strategy of successful law firms. Writing blog posts is not the best use of your time as a lawyer, especially not if you are trying to make partner. As long as you communicate the goals for your blog clearly, delegating the task of blogging can be a very fruitful endeavor. You can delegate the task to interns, paralegals, or even your spouse if you are married to someone who loves to write, but the best choice is to entrust your blog to a professional content marketing firm.
Let Law Blog Writers Do the Writing
You can count on Law Blog Writers to provide engaging, informative blog posts while you concentrate on the tasks that only you can do.