Writing a blog is just the beginning. Keywords are for neophytes. If you really want your blog to give your law firm’s website an SEO boost, you need backlinks. In other words, you need other websites to link to your blog. Linking to other sites is as simple as choosing “link” from the “insert” menu in Microsoft Word and then copying and pasting, but how do you get other sites to link to yours? Perhaps the best way is to think like a dating coach. Here are some strategies that you, as a blogger, can use to get other websites to be your Valentine. Some are more effective than others.
Just Be Yourself?
When you are lonely, the first person you ask for advice about how to find a soulmate (the advice giver is often a close relative) will probably tell you, “Just be yourself, and the right person will appreciate the real you.” SEO advice sites usually phrase this timeless piece of advice as “content is king.” It means that, if your blog is interesting and informative enough, other sites will link to it. Fair enough, but can it compete with other sites’ increasingly splashy and desperate bids for SEO rankings?
Relationships of Convenience?
Of course, sometimes the biggest thing two soulmates have in common is that they are both lonely; loneliness has been the foundation of many good enough romances. In the world of link building, this means trading links with other bloggers. It takes some courage to write to a stranger and say, “I’ll link to you if you link to me,” but everyone gets an organic link to a website on a relevant topic, and no one has to resort to unsavory SEO-boosting tactics.
Yes, it is possible to pay the webmasters of other sites to link to yours, but it is not so easy to do so without getting caught, and Google frowns on such behavior. Trying to boost your rankings by buying backlinks works about as well as trying to buy true love. You end up spending lots of money without getting much closer to your goal.
Dominating the Conversation?
When you comment on another blog, it often asks you to paste a link to your website. This technically counts as a backlink, but it does as much for your SEO rankings as participating in everyone else’s conversation just to show people that you exist does to make you popular.
Following the Crowd?
Look at the sites that rank higher than yours, and follow the links from their sites. Then link to those same sites. It might make you a wannabe, but at least you know which sites your peers consider authoritative.
The Bottom Line
Maybe just being yourself isn’t so bad after all. If your blog is sufficiently awesome, people will read it, and some might even link to it.
Let Law Blog Writers Do the Writing
Why not focus on just being your awesome self and leave the blogging to the professional writers? You can count on Law Blog Writers to provide engaging, informative blog posts that will make other bloggers want to link to your site.