You have heard the digital marketing clichés before. Content is king. Make your blog advertise your business without sounding like it is advertising. Anticipate your client’s search terms when choosing keywords. These truisms all hint at the fact that, to readers’ eyes, a blog should simply be an informative and enjoyable thing to read,. But behind the scenes, it should compete against other law firm’s websites for the attention of Google, and therefore of prospective clients.
What none of these pieces of advice mention is the value of backlinks. Backlinks are an essential part of your law firm’s digital marketing strategy with regard to value to your clients and search engine rankings, and they also have marketing value outside the blogosphere.
What Are Backlinks, and Why Are They Important?
Backlinks are when another website contains a link to your website on its pages. While linking to other websites from your blog is important for your search engine optimization (SEO) rankings, backlinks give your site an even bigger SEO boost. They show that other people consider your site so valuable that they encourage other people to click on it.
A reason that they are so important is that it is not possible to fake them. The only way to get backlinks is to make the owners of other sites want to link to yours. (Yes, it is possible to pay for backlinks, but they are more effective when they arise out of a genuine desire on the part of the other website owner to direct readers to your site.)
Ways to Encourage People in the Community to Create Backlinks to Your Law Firm’s Site
Getting backlinks to a law firm’s site requires a little more planning than it does in the world of hobby blogs, where people who write blogs on similar subjects simply make a verbal agreement to link to each other’s blogs and then do it. Here are some things your law firm can do to encourage others to create links to your site.
· Link to articles from your local news station. It is easy to do this when you post about local current events on your blog. The local news station will notice the links to its site coming from your readers. They will link to you when your law form is mentioned in a local news story.
· Take on cases pro bono or for a reduced rate when the clients are referred to you through organizations that work for their causes. In return, ask them to list your law firm, as well as a link to it, on the list of legal resources on your website. For example, if your law firm helps survivors of domestic violence obtain favorable child custody arrangements, ask a local shelter for domestic violence survivors to link to your website.
· Through your law firm, offer scholarship money for college students who plan to pursue legal careers. In exchange, ask local high schools to link to your website from the school’s page of scholarship resources.
Contact Law Blog Writers Today
Even the best blog cannot single-handedly market your law firm, but it’s a great start. You can count on Law Blog Writers to create blog content that will make members of the local community glad that they linked to your blog.