Having a blog with regularly updated content, reader engagement, and a clear mission are all an integral part of your marketing plan. A professional blog helps to establish and maintain your brand’s legitimacy by building an audience of loyal readers. Unfortunately, there are some errors blog owners make that lead to the benefits of running a blog being squandered. While it is true that every brand should make an effort to stand out from the competition, there are three content marketing rules you should never forget to implement after launching a blog.
Only Post Quality Writing
There is no way to establish a reputation with a blog if your brand is not posting high quality content. The written content posted to your blog should always be professional, straightforward, and easy to read. Poor grammar, multiple spelling errors, and overall poor readability will drive customers away while simultaneously hurting your Google ranking. Remember, Google and other search engines scan websites for readability often penalizing those sites that are filled with substandard content. Having less than stellar content on your blog could drive readers away and cause you to lose the search engine ranking that you previously achieved.
Pay Attention to Word Count
Posting several short articles, a week is something that many blog owners make the mistake of doing. Their thought process is that as long as they are posting readable content the word count is not important. In reality, search engines scan the length of blog posts giving more value to posts with a higher word count. Ideally a post should be 500 to 800 words with headings and clear line breaks. Along with helping boost your search engine ranking, longer word counts mean that your readers spend more time on your company’s website.
Use Competitive Keywords
The importance of keywords cannot be stressed enough. Search for keywords that are used often and competitively within your brands industry. Including them in your posts increases your chances of being listed in search engine results meaning more visits to your page. However, do not overuse the keywords that you find work best for your brand. Over stuffing your blog posts with keywords looks terrible, can negatively affect readability, and hurts your search engine result rankings. Finding a balance is an important part of keyword marketing that no blogger can afford to overlook.
Hire Quality Writers - Legal Content Writers
As you can see creating high quality content that will increase your website’s search engine ranking is not always easy. It requires patience, skill, and the ability to follow each of the rules mentioned above while simultaneously producing content your readers will love. The team at Law Blog Writers, LLC are able to provide your company with professional blog content whenever you need it. We can write posts for your website daily, weekly, or monthly ensuring that visitors will always have fresh content to enjoy. If you are ready to take your blog to the next level contact us today to discuss your company’s unique needs.