It is no secret that the Internet is a driver of what, in the 90s, used to be called the “global village” as much as it is a symptom of it. Through ecommerce transactions, money crosses boundaries with a simple click. Some businesses have hundreds of employees who work online from overseas and get paid through electronic transfers and deposits. While the Internet has accelerated the trend toward English becoming the world’s most widely understood language, in recent years, the number of websites in other languages has increased dramatically. Should your law firm’s website become one of them?
Reasons to Add Other Languages to Your Website
All law firms are unique. Whether your law firm should invest in adding non-English content to its website, as well as which languages you should add, depends on your geographic area and practice area. These are some situations in which having non-English content on your site might be beneficial.
· One or more of the lawyers at your firm is proficient in another language. Clients who speak this language may find out about the lawyer through word or mouth, but having bilingual content on your site is even more effective.
· Your city has a large immigrant community. Even if none of the lawyers speak another language, prospective clients who can read another language more easily than English will value your site when they are doing preliminary research about their case. This is particularly true in practice areas where almost anyone can be a prospective client, such as family law, personal injury law, and criminal defense.
· Your practice area is directly related to transnational or multilingual communication, such as immigration law or international trade law.
· Even if you are a monolingual lawyer in a monolingual city, people all over the world can access your site if Google considers it relevant to their search queries. You never know who wants to find out about U.S. laws on copyright, child custody, the legal rights of defendants, or whatever subject you deal with in your practice. Multilingual content will give you an SEO boost, even if the people navigating to your non-English pages are an ocean away and will probably never need to hire a lawyer in your state. From an SEO perspective, the more content, the better.
A Blog in Any Language Is SEO Gold
Even if the idea of adding non-English content to your site remains a distant dream, you should not wait to add a blog to your site. If you already have a blog, you should update it frequently. Finding the best translators to write a version of your site in another language is a big project, but professional writers who can write appropriate content for your law firm’s blog in English are just a click away.
Contact Legal Content Writers
Updating your law firm’s blog is a reliable way to get Google to acknowledge that you are serious about getting people to notice your site. You can count on Law Blog Writers to create interesting, readable content in impeccably written English.
Now that you have taken on the project of building a website for your law firm or of improving your law firm’s existing website, you have probably run into plenty of conflicting advice about how to do it. So, what should you believe? Some people will tell you that you should make it your first priority to have your site appear on the first page of results in a Google search. Their reasoning is that even the most elegant website with the most information content will not help your business if prospective customers cannot find it when they search online for law firms or answers to law-related questions.
Others will tell you that you shouldn’t waste time following the whims of King Google. Their argument is that you should just make the best website possible, and its quality alone will help increase its search result rankings. If you ask professional SEO experts, they will tell you that the rules of SEO are always changing, and they are correct. For this reason, Who’s Talkin SEO included “user experience optimization,” which technically is not SEO at all, as an item in its listicle about the biggest SEO trends of 2019.
What Is User Experience Optimization?
Whereas search engine optimization (SEO) means designing your web page and its content so that search engines can easily find it when users enter search terms related for its subject matter, user experience optimization (UEO) means designing your web page so that, once users navigate to the page, they can easily find the information they are looking for. Who’s Talkin SEO identifies three components of UEO:
· Loading speed- A web page that loads slowly adds to the time it takes users to find the desired information, needless to say. It also makes them more likely to give up on your web page quickly and navigate to other ones that come later in the list of search results, such as the websites of your competitors.
· Free of glitches – The best content in the world is useless if technical glitches prevent it from displaying clearly.
· Mobile compatibility – An increasing number of Google searches, especially law-related ones, happen on phones and tablets. Your web pages should be as easy to navigate on these devices as they are on a full-size computer screen. It is not easy for users to find information on your site from their mobile phones if they have to scroll across every line of text because the site is not formatted to fit their screen.
User Experience Isn’t Everything
The flipside is that user experience is no substitute for content. Prospective clients will not contact your law firm if your site does not have information that relates to their questions, no matter how snazzy and easily navigable your site may be. You should pay attention both to content and to user experience to make the best website you can.
Contact Legal Blog Writers
It is just as worthwhile to buy professionally written content for your law firm’s website as it is to have the site professionally designed. You can count on Law Blog Writers to create informative, engaging content to complement your prospective clients’ user experience.