Whether you are writing the blog posts for your own law blog or you have a company handling that for you, you should still be keeping an eye on the metrics of both your blog and website. The amount of information that website and blog metrics will provide – the menu items, charts, and endless lists of numbers – is intimidating, especially if you are not a professional web analyst. If you are a newbie at all of this, the key would be to begin with some basics and apply them to your law blog.
Here are the basic metrics you should start with first:
“Visitors” is essentially the amount of people who visited your blog. Typically, you want to look at how many visitors came to your blog during a certain timeframe (i.e. the past week, yesterday). This metric can become tricky when the term “unique visitors” is thrown into the equation. “Unique visits” counts the individual people who came to your blog. Therefore, if individual A came to your blog three times and individual B came to your blog one time, you would have a total of four visits, but only two unique visitors.
This data is crucial to pay attention to, because they tell you how big your audience you are reaching actually is. Most website and blog analytics also show you where your visitors are from (some show specific cities, some only by country), the gender of your visitors, and other demographic and categorical data to help you understand exactly who is reading your content. As you get a better handle of tracking your visitors, you can move on to analyzing your repeat visitors to determine if people are coming back to your blog to read your posts – which will let you know if your content is useful and compelling enough to revisit.
2. Bounce Rate
Have you ever clicked on a link and immediately realized that you didn’t want to go to that website or blog, and then clicked the back button or closed your browser tab just as fast as you clicked on the link? This is what the idea of Bounce Rate circles around. Bounce Rate tells you how fast people are leaving your blog – or how long they are staying on it. You are aiming for a high bounce rate, because the longer someone stays on your blog, the more interested they are in your content.
3. Most Visited Pages
Take a good look at the pages that your visitors come to the most. Why are they visiting those pages? Your most visited pages are going to tell you what most of your visitors are interested in reading – what they find compelling and useful. Is there content on those pages that could be expanded upon in future blog posts? How can you use this information to make your blog better?
There is no reason to avoid analyzing your blog metrics. In fact, you have all the reasons in the world to keep an eye on the metrics that your blog and website offer you, especially if you want your blog and website to bring you more clients. Once you get a good feel for these basics, you can move onto more intricate metric analysis to improve your law blog even more.
If you are having trouble finding time writing for your blog, contact Law Blog Writers, LLC today and we can get started with content for you immediately. You don’t have to write your own blog posts to be able to measure the success of your law blog!
Three years ago, Lawyernomics published findings of a Google survey that helped us understand how clients find the attorneys that they need. The survey results revealed that while asking a friend landed at the top of the list, unsurprisingly, with 34.6 percent of respondents, the second most popular way to find a lawyer was using Google, Bing, or Yahoo, with 21.9 percent of respondents. This means that we need to ensure that the SEO of our websites and law blogs are putting us at the top of search engine results.
Why SEO is Vital for Law Websites and Blogs
You may feel like you are just writing for an audience to grab the attention of potential clients, however, capturing all of that potential client traffic searching for attorneys requires optimizing your online presence. Search Engine Optimization (SEO) is crucial if you want to convert potential clients who are searching online into prospective clients. In short, SEO is comprised of techniques that improve your website and blog so that they land closer to the top of the page when people search specific keywords in Google, Bing, Yahoo, and other search engines.
Here are some reasons why SEO is vital for law firm websites and blogs:
· Search engine users will typically click on – and check out – the top five results on a page. If you do not fall within the top five, you could easily lose that potential client to the attorneys who do land there.
· Being on the first page of search results for specific keywords that are relevant to your law firm increases trust in your web site, because people tend to trust search engines.
· SEO not only helps you in search engine results, it also improves your potential clients’ experiences when they are navigating through your website and blog.
· SEO puts you ahead of other law firms. If your law firm and another law firm practice the same types of law, the law firm with the best SEO is more than likely going to have more clients and obtain more clients.
Crucial Aspects of SEO Your Law Firm Should Focus On
With all of that said, the following aspects are what you should be focusing on to improve your search engine rankings:
1. Targeting Specific Local Keywords – For example, if you practice personal injury in Atlanta, you should be targeting Atlanta personal injury attorney, Atlanta personal injury lawyer, personal injury attorney in Atlanta, etc.
2. Get Into Google Places and Other Similar Directories – You want your law firm to rank in the maps that pop up for your local area. You need to invest some time and money to be included in these listings, but it is worth the return.
3. Devote Content to Practice Areas – Potential clients who are looking for attorneys to help them with their legal issues do research. By devoting your blog content and website content to the areas of law that you practice and by using your insights and experience, you will have a better chance of ranking high for those specific search terms. For example, a criminal defense attorney will want to use terms such as: DUI/DWI, grand theft, petty theft, burglary, and homicide.
4. Provide a Top-Notch User Experience – Once people find your website, you want them to find what they are looking for. This means that you want your website to be informative, professional, and captivating.
Even though the survey findings were from three years ago, they sound about right even today. Lawyernomics also published that beyond the initial 21.9 percent of potential clients who immediately head to the web for an attorney, 55.7 percent of potential clients find attorneys by word of mouth. What do you think they do after they get the referral to your law firm? They will most likely head to your website, too. Unfortunately, if you do not have an impressive website and blog, you will take the chance of losing those clients.
You may not have the time to invest in writing for your blog like you would like to. We completely understand that. Your website doesn’t have to suffer and sit at the bottom of search engine rankings. Contact Law Blog Writers today if you want to bring your blog up to speed with highly informative content. We ensure that our content fits all of the above rules to boost the SEO of your website and get it recognized by the search engines.