As more people turn to the Internet for information prior to making any major decision online reviews have become far more important. An estimated 83 percent of perspective clients search online for reviews of an attorney prior to scheduling a consultation and 70 percent of potential clients admit that they are willing to travel out of their way to meet with an attorney who has constantly high reviews. Yelp is currently the most popular review site used by those who are searching for an attorney leading to some firm owners taking steps to encourage clients to leave reviews. However, it is important to understand Yelp review solicitation penalties before appropriating third-parties regarding leaving positive reviews even if those people are past clients.
What is Review Solicitation?
Yelp defines review solicitation as a business owner asking anyone for reviews or making any organized effort to obtain reviews for their business. This includes, but is not limited to:
· Asking your staff to collect reviews from clients;
· Running surveys that ask customers to leave reviews about positive experiences;
· Requesting friends, family members, or customers to leave reviews on Yelp for your business;
· Contacting your mailing list requesting reviews;
· Offer any form of payment or incentive in return for posting a review.
In the past most business owners were aware of the ethical problems associated with offering any form of compensation or reward for a review, but the concept of being penalized for asking actual clients to post feedback is a shock to many. Yelp’s stringent policy makes it difficult for law firms to reach out to actual customers for real feedback.
What are the Penalties?
The “don’t ask” review policy being enforced on Yelp threatens business owners with extreme penalties if they are found to be participating in any form of review solicitation. Initially, Yelp will apply a search ranking penalty that reduces a business’s Yelp visibility making it harder to attract new clients or benefit from possibly solicited reviews. Should the attempts to boost ranking through feedback manipulation be extreme or continue Yelp will place a consumer alert on the businesses page to warn viewers that the reviews may be purchased, solicited, or otherwise incentivized. The message is highly visible and requires users to manually close the alert leading to a potential loss in business.
How Do I Avoid These Penalties?
The best way to avoid these potentially harmful penalties is by making sure your business complies with Yelp’s rules. Currently Yelp provides business owners with free stickers that can be used at your location to reference your business’s presence on Yelp encouraging clients to leave reviews without directly asking for reviews.
If you have previously encouraged clients to leave feedback on Yelp and are now not sure where to direct them consider starting or expanding upon a blog that utilizes client feedback. The team at Law Blog Writers, LLC can work with you to create quality content that incorporates legitimate client testimonial in a way that benefits your law firm. Contact us today so that we can begin discussing your business needs and the best way to use your client reviews.
While many website owners recognize the benefits of creating and maintaining a blog, few realize how much they can benefit from using guest bloggers. Contrary to popular belief guest blogging isn’t something that only “lazy” blog owners take advantage of, it is valuable marketing strategy utilized by several major brands.
Contracting a blogger to provide fresh content and new insight to your existing website helps keep your website relevant while giving value to your readers. Understanding the top benefits of guest bloggers will ensure that you do not overlook an opportunity to connect with your subscribers on a new level.
1) More Traffic
Using guest bloggers on your existing blog is a good way to drive organic traffic to your website. Bloggers adding content to your site often have their own loyal fan base who support their favorite writers regardless of where their content is posted. Contracting a reputable blogger with their own modest following will give your brand greater exposure leading to more loyal readers. Even if your blogger does not bring their own fan base to your blog, the unique content they write and publish will help increase your websites ranking. Major search engines reward blogs with regularly updated content by boosting those blogs in relevant search engine results.
Guest blogging is a form of collaborative marketing that allows a writer and website owner work together to produce quality content. Hiring a guest blogger shows your readers that you are willing to work with other experts in your field and do not mind getting the opinions of others. Businesses, especially law firms, can benefit from showing prospective clients that they are team players who are eager to work with other professionals.
3) Increases Credibility
The average guest blogger is not interested in collaborating with a brand that could disappear virtually overnight. Instead, bloggers want to work with website owners who they feel add value to the internet and are good representations of their chosen field. Once a guest blogger reaches out to you or responds to your inquiries it shows that your blog has enough credibility to command the attention of a popular blogger.
4) Shares and Backlinks
Posts written by guest bloggers often go viral leading to the content of your website being shared throughout the internet. These shares on social media, other blogs, and on news websites all create high authority backlinks to your website. A large number of backlinks on credible third-party websites can boost the search engine ranking of your own website while simultaneously building brand awareness.
Contact an Expert
If you are ready to see how guest bloggers can benefit your brand contact the team at Law Blog Writers, LLC today. Our writers are ready to work with you to create high quality content for your website that will keep your readers engaged. We are available to help create blog posts, web content page, and much more depending upon your unique needs. Reach out to us today so that we can begin discussing what we can do for your business.
In January of 2017 the Washington Post Express intended to highlight the women’s rights march on the newspapers front page with a large version of the female gender symbol designed using figures of women. Unfortunately, the completed and published cover featured a male gender symbol in an article centered on women.
The mistake was huge, but not completely unusual. Newspapers and websites of all sizes make mistakes on a regular basis so if you are a blog owner don’t feel too bad if you publish content that has errors. These tips for updating a blog post with errors will help you the next time you find yourself in an embarrassing situation.
Transparency is Important
One mistake a lot of blog owners make is attempting to cover up their mistake. Deleting an entire post, comments pointing out the error, and making other conscious attempts to hide your mistake could ultimately lead to the error getting even more attention. Transparency helps to build trust between your site and your readers.
Do not give yourself a reputation for hiding errors or “punishing” subscribers who point out things that are incorrect in your post. No one likes making mistakes, but on the internet being rude to your reader only makes things worse. Publishing corrections in an open and honest manner goes a long way.
Update the Publication Date
When the time comes to edit or update an existing post always document the update. If the change is something very minor such as a spelling or grammatical error then often changing the date of the blog post and noting that the post was updated on the new publication date is enough.
This is especially useful when making changes that you have noticed yourself that no reader has noticed or commented on. It can also help you keep your blog relevant especially if you publish a lot of evergreen content.
Add a Note at the Bottom of the Post
If you completely delete or rewrite portions of text rather than use the strikethrough feature add a note at the bottom explaining the changes. A quick note that acknowledges the past error is especially useful if readers commented on the mistake.
A note helps readers who did not see the initial error understand past comments and shows that you are making an effort to maintain transparency. Keep updates short and direct so that everyone who reads the note understands what mistake occurred along with how you corrected it.
Get Some Outside Help - Hire Legal Content Writers
Maintaining a blog that provides your readers with accurate and current information can quickly become overwhelming. Instead of taking on the time consuming task yourself contact the experts and have them do all of the hard work for you. The team at Law Blog Writers, LLC is able to provide your law firm or company with a steady stream of relevant content for your blog. If you are ready to update your existing blog or launch a completely new one contact us today to discuss your business blogging needs.
Having a blog with regularly updated content, reader engagement, and a clear mission are all an integral part of your marketing plan. A professional blog helps to establish and maintain your brand’s legitimacy by building an audience of loyal readers. Unfortunately, there are some errors blog owners make that lead to the benefits of running a blog being squandered. While it is true that every brand should make an effort to stand out from the competition, there are three content marketing rules you should never forget to implement after launching a blog.
Only Post Quality Writing
There is no way to establish a reputation with a blog if your brand is not posting high quality content. The written content posted to your blog should always be professional, straightforward, and easy to read. Poor grammar, multiple spelling errors, and overall poor readability will drive customers away while simultaneously hurting your Google ranking. Remember, Google and other search engines scan websites for readability often penalizing those sites that are filled with substandard content. Having less than stellar content on your blog could drive readers away and cause you to lose the search engine ranking that you previously achieved.
Pay Attention to Word Count
Posting several short articles, a week is something that many blog owners make the mistake of doing. Their thought process is that as long as they are posting readable content the word count is not important. In reality, search engines scan the length of blog posts giving more value to posts with a higher word count. Ideally a post should be 500 to 800 words with headings and clear line breaks. Along with helping boost your search engine ranking, longer word counts mean that your readers spend more time on your company’s website.
Use Competitive Keywords
The importance of keywords cannot be stressed enough. Search for keywords that are used often and competitively within your brands industry. Including them in your posts increases your chances of being listed in search engine results meaning more visits to your page. However, do not overuse the keywords that you find work best for your brand. Over stuffing your blog posts with keywords looks terrible, can negatively affect readability, and hurts your search engine result rankings. Finding a balance is an important part of keyword marketing that no blogger can afford to overlook.
Hire Quality Writers - Legal Content Writers
As you can see creating high quality content that will increase your website’s search engine ranking is not always easy. It requires patience, skill, and the ability to follow each of the rules mentioned above while simultaneously producing content your readers will love. The team at Law Blog Writers, LLC are able to provide your company with professional blog content whenever you need it. We can write posts for your website daily, weekly, or monthly ensuring that visitors will always have fresh content to enjoy. If you are ready to take your blog to the next level contact us today to discuss your company’s unique needs.