One mistake business owners make is assuming that their expertise is what closes the sale with new clients. It is true that prospective clients are often drawn to you because of your knowledge on a subject that is important to them, but knowledge alone won’t make them stay. When there are dozens of businesses offering a similar service and each one is knowledgeable hypothetical client will gravitate towards the content they like more. Finding ways to make readers like your content increases your chances of turning repeat visitors into loyal clients.
Develop a Style
When it comes to producing content, especially for blogs, consistency is valued. Readers often search for content written in a style that they like, and they appreciate it when the content on the site is consistently written in the style that initially attracted their interest.
That is the reason why established websites and online publications require guest bloggers to adhere to strict style guides. Providing readers with a recognizable style encourages them to return to your site and increases their overall enjoyment of the content they are reading. Once they start liking your content they will begin actively seeking your site, your content, and eventually your services.
Clearly State Your Experience
Instead of trying to impress your readers by using elaborate phrases to showcase your knowledge clearly state your experience as it relates to the situation. A law firm writing about personal injury cases should consider concisely summarizing their experience with a recent case rather than writing extravagantly about case law. Readers benefit from detailed explanations, but they enjoy easy to follow stories that give clear examples of how you are experienced in a specific field. People who are searching for information like to read simple answers whenever possible.
Return to Past Posts
One mistake many bloggers make is posting content and then forgetting about it. The key to building a relationship with readers is through engaging with them. When guests comment on posts always return to acknowledge their comment and if a question was asked be sure to answer it promptly.
Readers usually check to see if the blog owner responds to comments at all and some people will leave your blog if they do not believe you value your guests. The average person likes to see that a writer values their guests enough to respond to all comments even those made on posts that are weeks old.
Don’t Take Blogging for Granted
Business owners with blogs often take their blogs for granted and assume their static content is enough to bring in clients. While their basic website does provide prospective clients with the information they need it does not allow a person to get to know the company in the same way a blog does. investing in the maintenance and development of your blog can help introduce your business to an entirely new group of clients. If you need help establishing an authoritative blog the team at Law Blog Writers, LLC can give you the professional assistance you deserve. Contact us today to begin discussing your business’s unique needs.
An engaging blog post gives your business a unique opportunity to connect with new clients by showing them the type of information your law firm has at its disposal. Unfortunately, many law blogs squander this chance by publishing blog content that does not provide any real value. Each blog post must contain useful knowledge that will grab your reader’s attention and turn casual viewers into actual clients. Knowing the following four things that each blog post should contain helps you reduce your bounce rate and increase your firm’s reader to client conversion rate.
A Topic (Obviously)
Surprisingly, many law blogs post content that does not have a clearly defined topic. Without a topic your blog post can become a rough outline at best or a page of incoherent ramblings at worst. Before publishing any content make sure your primary topic is obvious and that your blog post serves an obvious purpose. If you believe that your blog post does not have a topic chances are your readers will miss any points you are trying to make or they will fail to find any value in your post.
Content for Them Not You
Maintaining a blog for personal pleasure gives you an online outlet perfect for discussing topics that are important to you. However, when your blog is for your business and meant to engage clients then remember the content needs to be for your reader rather than for yourself. Never forget that your perspective clients are coming to your blog to find information that they need or to get help with their problems. The last thing they want to see is a six paragraph post about your accomplishments or a topic that isn’t useful to law firm clientele.
Link to a Past Post
Linking to sources is absolutely necessary when you are writing content meant to provide help to legal clients. Readers need to know that your firm researches each blog post and is able to cite sources. Your readers also need to have more opportunity to learn more about your business and linking to your own previous blog posts help them find out more about you. Linking back to topics you have previously discussed in the past make it easy for your readers to find more information on a topic while encouraging readers to stay on your blog for longer periods of time.
One Featured Image
While the written blog content is extremely important, don’t overlook the power of a featured image. Having one image that is the first thing your readers see increases the chances of a browser clicking your post link and reading the content you have shared. The feature image should be relevant to the blog content itself and appealing enough that someone casually surfing your firm website will consider clicking the associated link.
Don’t Do It Alone
Producing quality blog content on a regular basis is a time consuming process. Instead of struggling to add blog writing to your firm’s already overloaded schedule reach out to a blogging industry expert. The team at Law Blog Writers, LLC is ready to create the blog content your company needs. Contact us today to discuss your needs so that we can begin providing you with the law blog writing help that you deserve.