We published a blog post about a month ago to help you come up with more topics for your law blog. But, we realize that those ideas can quickly run out when you are trying to keep up on a weekly – or daily – scheduling of blogging. So, we have another list of law blog ideas to keep you going.
Keep in mind that your blog posts are supposed to attract potential clients, as well as gain search ranking results and shares and likes on social media. The key to writing for your law blog is to write about topics that are highly searched, ideas that catch and hold the interest of your potential readers, and keep your readers coming back to read more in the future.
As lawyers, we know that even when cases seem similar, they do not always conclude with the same results. So, we have to be careful when writing case examples, but this is no reason why we should refrain from writing blog posts about cases. Whether you want to write about specific cases that have already been to court and the end results or example cases and types of evidence, for example, that can be used during the trial, there is a plethora of content under this category to share with readers.
Newly Passed Legislation
You can write this type of blog post as an opinion piece or as a news type of blog post. Like current events, newly passed legislation is going to appeal to the general population, or possibly a specific category of the population. Either way, you can catch the attention of anyone who is interested in the legislation you are blogging about with your take on the legislation that has been recently passed.
Advice to New Associates
We understand this might sound like it goes against what we have been saying, appealing to lawyers, rather than people who need our services. However, remember that one of the ways that we get new clients is by word of mouth, and appealing to new associates will certainly help attain that. You can discuss CLE programs that they should attend or tips for time management. Anything that you think would appeal to new associates just starting out.
Your Favorite Research Tools or Tips
You can appeal to a wide range of people who want to do some of their own legal research by talking about some of your favorite research tools. You can also explain how you go about researching certain legal topics when you need to find answers. This kills two birds with one stone – you catch the attention of both lawyers and potential clients.
Remember that the content of your blog post is important, but don’t forget that the title of your blog post also holds a ton of power. Most of the time, your title is the only way you will attract readers. If you just don’t have time to come up with topics and blog posts, we have the solution for you. Contact Law Blog Writers today, and we will take the burden of blogging off of your plate so that you can focus on being a lawyer.
You don’t have to spend a fortune on your legal marketing, although it is easy to spend money frivolously if you are not certain which types of advertising you should choose.
The truth is, you do not even have to be naturally charming or outgoing to boost your practice to successful levels. In fact, all you have to do is target the right audience for your practice, create a marketing plan that focuses on activities that you enjoy doing – and do well – and then you need to carry out your marketing plan consistently.
Most importantly, though, you should focus on being genuine, sincere, honest, and helpful – regardless of whether your actions bring in business immediately or not.
Do the following three things often and give your practice some time, and the business will come your way – and typically faster than you can handle:
1) Determine What People Need. When you meet with people who are potential clients, figure out what their immediate needs are – and help them with them! For instance, if they need a chiropractor, recommend a good one whom you know. There is a better chance that people will remember you when they need your law expertise if they received a good recommendation from you. As Maya Angelou said, “I’ve learned that people will forget what you said, people will forget what you did, but they will never forget how you made them feel.” Make them feel special by focusing on their needs and they will remember you.
2) Surround Your Marketing Plan with Activities You Enjoy Doing. This may sound impossible, but it is actually quite easy. If you enjoy writing, spend time writing e-books, newsletters, and your law blog. If you happen to enjoy volunteering, spend a couple of hours each week doing voluntary work at a place where you might run into potential clients. Whenever you attend a business reception, offer to be a greeter at the door – a great way to get your name and face out there and introduce yourself to people.
3) Attend Events That Your Bar Association Holds. How many of your clients are referred to you by word of mouth? If you are like most lawyers, there is a good chance that most of your clients come to you via word of mouth. Unfortunately, if your lawyer colleagues don’t know who you are, they will not think of you when they refer clients for cases they do not handle, either. Mix and mingle at your bar association meetings and events and get to know your colleagues and you will get more referrals.
You should also have a website and a blog, and add new content to your blog on a daily basis – or at least as much as you possibly can. Original and fresh content is vital for Google algorithms to acknowledge your website and blog. If you simply cannot find the time to update your blog, contact Law Blog Writers and we will do it for you. We will even publish content on your blog for you, so you don’t have to worry about your blog at all. Contact us today to discuss your blog content needs.