Blogging has become one of the most effective ways to attract new visitors to your website while increase your website’s overall rank. Unfortunately, not everyone understands how to effectively blog and inadvertently do more harm than good. Being aware of blogging mistakes that are harming your business can help you avoid costly blunders will ensuring that you are getting the maximum use out of the website that you have invested a great deal of time and money in.
One of the most harmful mistakes that your business is probably making is blogging inconsistently. After you have invested in a blog it is important to release content on a regular basis so that readers you attract are aware of when to check your blog for new content. Once your blog is created decide whether or not you want to blog daily, weekly, or bi-monthly then stick to the schedule that you make for yourself. Skipping one day could quickly turn into skipping a week and before you know it your business is known for having an abandoned blog.
Not Answering Comments
Answering comments is an extremely important part of blogging. Readers who have found your blog may have questions and answering them shows that you are willing to engage with your readers. More importantly, answering all of your comments shows other readers that you are keeping track of your blog and have an approachable team. People who were unsure about whether they want to reach out to your law firm may be motivated to do so when they see how willing you are to interact with casual readers of your blog.
Writing is not everyone’s strong suit so if you are not a person who enjoys writing or are someone who is not good at it then do not attempt to write your own blog posts. Nothing disappoints an audience more than bad writing that is difficult to understand and impossible to enjoy. One of the worst things that you can do as a blogger is leave your readers with the impression that your blog is not professional and poorly maintained.
Not Focusing on Your Expertise
New bloggers often make the mistake of trying to make themselves appear as a jack of all trades. While it is true that you are probably familiar with many different points of law, focus on what you practice the most. Your readers will get more enjoyment and value out of content that is written based on your experience or personal knowledge.
Doing It All Alone
Establishing and maintaining a blog is not an easy task. If you decide to add a blog to your law firm’s website, do not plan on doing everything on your own. The experts at Law Blog Writers, LLC are here to help your law firm build and establish a blog. We are prepared to write authoritative blog posts that cover your law firm’s primary fields of practice and engage prospective clients. Contact us today to discuss your individual needs so that we can begin providing your firm with the professional blogging services that you deserve.
Writing a legal blog post on a subject you know well is something that all blog owners strive to do. Establishing yourself and your website as an authority is improved by writing about your own knowledge or expertise. Unfortunately, when you are blogging for a legal audience failing to cite your sources could lead to trouble. No matter how authoritative you believe you are in a world of constantly shifting laws with a 24-hour news cycle posting incorrect information can lead to major problems. Understanding why citing sources matters will help you avoid finding yourself in a sticky online situation.
Citing sources is often an exercise in honesty. No matter how educated you are it is normal to reach out to a peer to check your own fact or benefit from their knowledge. When this happens citing your sources shows that you are intellectually honest. Without proper citation you are passing off the knowledge you obtained from another source as your own. This does yourself a disservice and potentially harms your professional colleagues who benefit from being cited personally or professionally. Giving credit is extremely important no matter how short or trivial you believe the blog post to be.
Strengthen to Your Argument
The Internet is filled with people who believe that they are experts on certain subjects even when they do not have any actually experience or education on the topic. For that reason, readers often take the content they find in certain blogs with a grain of salt. Citing sources gives strength to your argument by showing that others agree with the point you are making. More importantly, it shows that you were so secure in the accuracy of your knowledge that you took the time to provide the reader with additional information on the topic from a source you knew agreed with you.
There is nothing worse than being very publicly wrong on a topic that you are presenting yourself as an expert on. Searching for and citing sources helps you fact check your own writing prior to posting it. Looking for sources gives you an opportunity to verify that you are presenting information accurately. If you are unable to find a relevant source chances are your information is not accurate. Remember, even if you delete a blog post or an inaccurate passage the Internet is known for its ability to record and distribute information indefinitely especially if that information is causing someone else embarrassment.
Save Time, Minmize Stress, & Make Sure It's Done Right
Instead of struggling to produce quality content that is fact checked on your own reach out to blogging experts. The team at Law Blog Writers, LLC are prepared to offer you the assistance you need when it comes to creating and maintaining a factually correct blog.
Our writers work hard to create authoritative content with accurately cited sources that increase your credibility with monopolizing your time. Contact us today to discuss your company’s needs so that we can begin providing you with the professional blogging services that your company deserves.
Potential clients who are visiting your company website are doing more than reading testimonials about your firm or checking to see what services you offer. Often, they are also checking to see if your law firm has a blog and viewing your blog to read your posts. The idea of potential clients taking the time to read blog posts that may not have any immediate impact on their case is something that many firms do not take into consideration. In reality, your blog is one of the first places on your website that a potential client will visit and knowing why clients visit your blog helps you to understand why having an active blog is critical to your firm’s long-term success.
Establish a Connection
A person who is actively searching for a local law firm typically has an immediate need for legal representation. The people visiting your company’s webpage are planning to contact an attorney soon and they are more likely going to a contact an attorney or firm that they will feel comfortable working with. Your blog is a way for you to connect with these website visitors and encourage them to contact your business. A blog helps you stand out from the competition and introduce potential clients to the way your firm communicates.
See If You’re in Business
In a world where the internet provides immediate gratification and fast access to information potential clients will use your blog to determine if you are in business or actively accepting new clients. Seeing recent blog posts shows that your firm is actively marketing itself and is still in business. A firm with a virtually abandoned blog that does not have current posts or relevant content gives potential clients the impression that you may not be in business. People who visit a law firm website and see blog posts that are months, or years, old will usually leave the site entirely to search for a firm with a more active blog.
A blog gives your law firm a valuable opportunity to share its knowledge with potential clients. People visit blogs to get answers to questions and a client who sees that you are knowledgeable enough to provide information that they need are more likely to contact your law firm. The blog you establish gives you a unique opportunity to connect with readers, share some of your expertise, and make it known that you are actively accepting new clients. In one central location you and the other attorneys in your firm can all connect with readers while sharing valuable information that helps visitors decide to contact your firm for a consultation.
Not keeping your blog up to date leads to missed opportunities to connect with potential clients. A current web presence and blog with content added on a regular basis allows you to connect with people who may later turn into loyal clients. If you need assistance establishing or maintaining your company blog contact the team at Law Blog Writers, LLC today. We are able to begin creating unique content for your professional needs immediately. Contact us today for a quote or to obtain samples of expertly written blog content.