We know, we know. You’re a lawyer, not a statistician or an analytics fanatic. Nor are you an SEO marketer. But, if you are not keeping an eye on your law blog’s statistics, how are you going to know which topics are the most read on your blog? How will you know whether your current issues blog posts are doing better than your case analysis law blog posts or your question and answer blog posts?
The bottom line is: You have to keep an eye on your blog’s statistics.
Important Blog Aspects to Watch
The truth is – you don’t have to be an analytics fan or an SEO marketer to be watchful over the backend statistics of your blog. In fact, just about anyone who has a blog pays close attention to these numbers. They are helpful to small businesses, large companies, and even charitable foundations, because they show the size of a blog’s audience, the most popular blog posts, and much more. If you have a newsletter, you can also find out how many people are subscribed to your newsletter.
Essentially, you should keep an eye on:
· How many overall hits your blog gets
· How many page views
· Bounce rate
· Most popular blog posts
Why Are These Things Important?
Your overall traffic, or the amount of hits your blog gets, can be compared moving forward. For instance, you can take the amount of hits in March and compare it to how many hits your blog gets in April. If the number decreases drastically, you may want to take a look at the content you are publishing and think about how you can entice people to come to your blog and read more. If this number steadily increases, congratulations! That is your goal – to steadily increase your blog’s readership.
Page views are a strange creature on the website and in the blogging world. They typically tell you if people are staying around and reading more than just one page on your blog, or if they are reading a blog post and then leaving to read something else somewhere else on the internet. And that leads to bounce rate, which is how long it takes for a reader to leave your blog. Your bounce rate would be calculated by the average of how long people remained on your blog, reading your blog posts. Obviously, the higher the number, the better. You don’t want people leaving your blog in less than a minute. You want them to stick around. You can find ways here to increase page views and reduce your bounce rate.
Your most popular blog posts will tell you which topics your readers have enjoyed reading. This is an excellent aspect of your blog stats to keep an eye on, because not only does it give you an idea of which topics your readers come to read about, it will also help you determine what you should be writing more of in future blog posts.
You are a lawyer first, though, and if you are finding it hard to find the time to sit down and write blog posts, that is okay. That is what we are here for. Contact Law Blog Writers today to discuss your blogging issues and we can help to find a solution that will work for you.
When your calendar is already overloaded with cases, court dates, phone calls, and potential clients to talk with, sitting down and putting together an effective social media strategy is nearly impossible to find the time to do. Unless you have hired a firm to write your blog posts, you are already spending time on your law blog. Who has time for social media? However, the results that you can achieve are worth every minute that you spend planning, implementing, and working on your social media marketing.
Here are four tips to get you on the right track with your social media marketing:
1. Don’t Just Focus on Your Law Practice. Sure, social media is a great outlet to showcase your law firm, but constantly touting your accomplishments can truly annoy your followers. These networks are called “social media” for a reason. Work on beginning conversations, comment on other people’s pages, posts, and retweet other people’s tweets. Share a combination of promotional material, information, and news, photos, videos, questions, polls, infographics, and short posts. You can even share personal stuff, like your secretary’s birthday or your children’s birthdays. Doing this will make you a “real person” to your followers, and often endears them to you.
2. Respond to Comments and Questions From Followers. Be thankful for every comment, question, retweet, and response from followers! People do not have to respond to your social media posts, and just that they took the time to respond to you should make you feel really good. Try to respond to any comments or questions as quickly as possible to show people that you are appreciative. Social media is about being social, so be social!
3. Don’t Offer Legal Advice. Whatever you do, do not offer legal advice on your social media channels. You may experience that feeling of compulsion to provide people with legal answers that they are seeking, but you might put yourself at risk with your bar association if you offer legal advice on your social media. Definitely respond to any inquiries that come your way and provide them with your email address or phone number. Let them know that you have the answers to their questions, but you are not allowed to share legal advice on social media networks.
4. Remain Friendly and Divert From Being Technical. As lawyers, we are used to being technical and speaking technical terms in our language, legalese. You have to remember that when you are socializing on these networks, most of the people you are dealing with do not speak our language. Write and speak simply and naturally, and take a moment to describe technical terms, if necessary.
At Law Blog Writers, we can help you find the time to spend on your social media by taking your blog writing off of your hands. Our writers have the knowledge and expertise for writing legal blog posts, which includes legal knowledge mixed with SEO skills. There is no obligation when you contact us to discuss your needs, so feel free to send us a message today.
For about a decade now, law firms have been using their blogs to attract high-quality clients. In November 2015, Greentarget, a communications firm, conducted their fifth annual survey, along with Zeughauser consulting firm, bringing up some questions regarding law blogs and how content is viewed, created, and strategized. Their fifth annual survey revealed some interesting results. (You can download an Executive Summary of the survey here. The full survey costs $300.)
Here is a quick rundown of some of the findings of the survey:
· In-house lawyers exhibited 84% trust in law blogs.
· More than half of the lawyers surveyed said that a firm with a prominent blog would entice clients to hire than a firm without one.
· Daily readership seemed to be decreasing since 2010, but readership that was weekly and monthly was increasing. This could mean that quantity of blog posts is not as important as quality of the blog posts.
· 58 percent of lawyers that participated in the survey said their law firms had a strategy for their content, but only 13 percent said that strategy was documented.
· Respondents felt like practice newsletters and the traditional client alerts were more valuable than law-firm generated content, like blogs. In fact, only 35 percent of respondent felt like blogs were a valuable form of content.
· Regarding professional use, mainstream social platforms like Facebook, Twitter, and YouTube continued to gain ground, with LinkedIn at the top of the list. 68 percent of respondents said they used LinkedIn for professional use within the past week.
Why Aren’t Law Firms Using Documented Content Marketing Strategies?
Let’s talk about a couple of key points here. First of all, when it comes to business-to-business marketing, companies that have documented content strategies typically produce better results than those who do not. This is a fact. So, why are only a little over half of law firms coming up with strategies – and why are only 13 percent of law firms actually using content marketing strategies? Are law firms simply not valuing documented content marketing strategies as high as they should? Most likely.
Quality Over Quantity
Another important point to discuss is the quality over quantity issue. Generally speaking, the more blog posts you publish, the more traffic your blog will get. Hubspot found that there was a relevance between the amount of blog posts published, the amount of employees, and the total amount of leads for B2B companies. However, we would not recommend publishing hundreds of blog posts every month. That is too much content for your audience to ingest. In fact, law blogs should focus on quality over quantity and ensure that every blog posts that is published on the blog is relevant and up-to-date, as well as interesting for the audience you want to reach.
While lawyers and law firms are in perfect positions to produce self-written and published content that is compelling and appealing to intellectuals, as well as potential clients, here at Law Blog Writers, we can take that task over for you if it has become a chore. We provide quality content at the quantities that you request, so if you want to increase the volume that you are publishing, we can help you with that. We can also help you with a content strategy, if that is something you need. Contact us today so that we can discuss your content needs.
Your blog is a useful marketing tool if you use it right. Ideally, it should attract new clients to your practice. If you are reading this right now, your blog might not be bringing in the new business that you want it to. Whether you have a professional law blogging firm handling your blog content or you are writing it yourself, you may want to start incorporating the following topics to turn your blog into a revenue-generating business tool.
Hint: With every blog post you publish, you want to capture your readers’ attention and provide them with information that they are looking for. Additionally, you want to write the blog post in layman’s terms, so to speak, so that your readers can understand it and digest it quickly. People don’t want to read long, drawn-out blog posts with in-depth case details. Keep them short and to the point; around 400 to 500 words is perfect. With that said, here are some ideas for content for your law blog to get you started:
Almost anything that is covered on the news is great for law blog topics. Think about consumer news, celebrity issues, politics, new legal developments, and even car, truck, bus, motorcycle, train, and airplane accidents. Use the news topic to explain a related legal issue and how your practice would handle the issue. Make sure you pick new topics that are relevant to your law firm and the type of cases that your firm handles.
Questions Clients Ask
One of the best topics you can cover on your blog is questions that your typical clients ask and providing the answer to them. What are your clients’ most prevalent concerns? Now, take those concerns and turn them into blog posts. You can make the question the title of the blog post and provide the answer in the blog post or you can write a blog post that is set up with a question-and-answer format to cover several similar concerns in one blog post.
Think about what your clients ask about during your phone calls, emails, or initial consultations. You may even have content written already. Skim through your emails, do a quick cut and paste of the answer you provided the potential client, edit the content to generalize it, and you have a blog post ready to publish. You can also write about questions that you think clients should ask, but they often forget to ask. Of course, not all situations are going to be the same, and the variations to situations will give you even more content to write about.
You didn’t think we would leave you with only two ideas to write about, did you? Don’t worry, we have more for you. The following types of blog posts could be structured into a content schedule, which people like because they can look forward to your future posts, like a favorite newspaper or magazine column:
· Top 3, Top 5, or Top 10 lists – This could be top tips, pointers, or issues.
· Features (posted regularly) – When you post features regularly, it gives people something to look forward to reading.
· Responses to comments – If one of your blog posts gets some heated responses, you could take those comments and turn them into a blog post or two.
· Guest posts – Any expert or another attorney could bring a new perspective to your blog.
Get Legal Blog Writing Help
Contact Law Blog Writers at firstname.lastname@example.org or fill out the contact form today and you can let us know what topics you want written for your blog or we can come up with topics for you. If your site needs to be updated or you are working on a new website, our professional legal writers can also write content for the pages of your website. If you need content immediately and want to place an order now, you can do that right here.