Marketing dollars must go where the eyeballs are. After all, the entire point is to spend money so that potential clients are made aware of your services and reach out when needed.
Over the past few decades, those eyeballs were all planted squarely in one place--the television.
But the world is changing. Television is no longer the dominant form of sharing media. The internet has eclipsed the small screen. A post over at Law Blog Writers discusses a new survey which finds that the Internet has surpassed the TV as the one piece of technology that most American could never live without.
This is a vivid reminder why law firms need to invest in online legal copywriting to propel their firm's to the next level.
No one likes change, least of all change on a favorite websites. One need look no further than immediate outbursts that come after anything on Facebook is altered to get an idea of how difficult it can be to make even small alterations to online mega-sites. Kind of like steering the Titanic.
It is for that reason that even changes like the removal of underlines of links in Google search results is making news all on its own. A tiny change. yes. But for those who have been using Google from the beginning, it is an alternation that was 18 years in the making.
Let this be a lesson to all of us that nothing with Google is permanent---except of course those pesky algo updates like Panda, Penguin, and the like :)