When your calendar is already overloaded with cases, court dates, phone calls, and potential clients to talk with, sitting down and putting together an effective social media strategy is nearly impossible to find the time to do. Unless you have hired a firm to write your blog posts, you are already spending time on your law blog. Who has time for social media? However, the results that you can achieve are worth every minute that you spend planning, implementing, and working on your social media marketing.
Here are four tips to get you on the right track with your social media marketing:
1. Don’t Just Focus on Your Law Practice. Sure, social media is a great outlet to showcase your law firm, but constantly touting your accomplishments can truly annoy your followers. These networks are called “social media” for a reason. Work on beginning conversations, comment on other people’s pages, posts, and retweet other people’s tweets. Share a combination of promotional material, information, and news, photos, videos, questions, polls, infographics, and short posts. You can even share personal stuff, like your secretary’s birthday or your children’s birthdays. Doing this will make you a “real person” to your followers, and often endears them to you.
2. Respond to Comments and Questions From Followers. Be thankful for every comment, question, retweet, and response from followers! People do not have to respond to your social media posts, and just that they took the time to respond to you should make you feel really good. Try to respond to any comments or questions as quickly as possible to show people that you are appreciative. Social media is about being social, so be social!
3. Don’t Offer Legal Advice. Whatever you do, do not offer legal advice on your social media channels. You may experience that feeling of compulsion to provide people with legal answers that they are seeking, but you might put yourself at risk with your bar association if you offer legal advice on your social media. Definitely respond to any inquiries that come your way and provide them with your email address or phone number. Let them know that you have the answers to their questions, but you are not allowed to share legal advice on social media networks.
4. Remain Friendly and Divert From Being Technical. As lawyers, we are used to being technical and speaking technical terms in our language, legalese. You have to remember that when you are socializing on these networks, most of the people you are dealing with do not speak our language. Write and speak simply and naturally, and take a moment to describe technical terms, if necessary.
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