The website of your law firm, including its blog, should serve two purposes, namely increasing page views by appealing to readers and search engines alike, on the one hand, and informing the public, including prospective clients, about your practice area. In a world obsessed with quick fixes, the partners at your law firm might grumble during a budget meeting about how, since you started keeping a blog, the number of cases taken on by the firm has only increased by X percent.
This is a misguided view; any law firm only has so many prospective clients, and your sales cannot exceed the demand for your services. If you only had a modest number of DUI defense clients this year, it could be because most people in your county were driving sober or taking Uber home from the bar. Therefore, you should focus on a high-quality blog and avoid these counterproductive strategies that only focus on the bottom line and don’t take into account the realities of the legal profession.
A law firm is not a YouTube celebrity or a social media influencer. While it is endearing to see people in your community wearing T-shirts with the logos of local businesses, it would not be appropriate for a law firm to engage in such marketing tactics. Leave the merch to restaurants and concentrate on defending people’s legal rights.
2. Trashing Your Competition
Celebrities do it. Politicians do it. Many kinds of businesses can get away with doing it, too, but not law firms. You should publish blog posts about real legal cases and court decisions from your state, but don’t use this venue to gloat about how a competitor law firm lost a case that you could have won. Do not re-publish scandalous news about lawyers and judges, unless the scandal is just a background detail. (If you are an estate planning lawyer, for example, you can publish a blog post about an already well-publicized dispute over a deceased lawyer’s estate.) Let the legal issues take center stage.
3. Life Hacks
Impossibly easy solutions to complex problems are the source of many clickbait headlines. You have learned enough, though, that just as a pomegranate a day will not cause stage 4 cancer to go into remission, there are no shortcuts to legally established procedures. Avoid clickbait like “Divorce Your Wife and Marry Your Mistress in 24 Hours!” “Win a Personal Injury Settlement with No Medical Records!” or “Get Your Felony Charges Dropped with This Simple Trick!”
4. Promo Codes
Hiring a lawyer can be expensive, and the cost of legal services is a serious concern for many prospective clients. The time to talk to prospective clients about prices, however, it at a face-to-face competition. Luring prospective clients with discounts looks unprofessional, and you are leaving yourself open to disputes over payment, if your promo codes do attract clients.
Let Law Blog Writers Do the Writing
You can count on Law Blog Writers to provide well thought-out content to enhance your law firm’s website.