In his final years, when cancer treatments had rendered him unable to speak, the film critic Roger Ebert continued to publish a blog. In one of his last entries, he responded to a reader who asked for his advice about pursuing a career in film criticism. Ebert, who died in 2013, said that the Internet made it possible for anyone to be a film critic; he advised the reader simply to write her ideas about films and publish them online, and that interested people would find them and read them. While some of his views on Internet writing now seem to belong to a bygone era (Ebert claimed that the troll population of the comments section of his blog was only a fraction of a percent), his observation that, thanks to the Internet, everyone is a published writer, is of significance to lawyers.
You are a good writer; you would not have made it this far in the legal profession if you were not. Of course, you only have so much time and energy to devote to writing. These are some ways you can enhance the quality and visibility of your blog, and best of all, they require you to write almost nothing.
1. Include Video Content
Kevin O’Keefe of LexBlog argues that videos, slideshows, and original graphics are even more powerful than traditional SEO keywords. People are more likely to share these types of content on social media. Kevin also finds numbered lists gimmicky, perhaps including this very blog post.
2. Publish Guest Posts
With guest-written blog posts, everyone wins. The writer of the original post gets a link back to his or her original blog and makes progress on his or her dream of achieving Internet visibility. Meanwhile, you, the overworked lawyer, get a well-researched, beautifully written post that it would have taken you many hours of work if you had tried to do it by yourself. Instead, you can spend that time on your own work as an attorney or on other worthwhile endeavors, such as reading the blog post about how Ebert fell in love with his wife Chaz, a former trial attorney, at first sight.
3. Let Law Blog Writers Do the Writing
Companies that provide content marketing services, including blog content, are a dime a dozen, and they vary greatly in quality. Some produce content that is barely comprehensible, but even the ones that can reliably supply clean copy that would be suitable for the blogs of most businesses cannot produce appropriate content for law firm blogs. Meanwhile, Law Blog Writers exclusively produces custom-written blog posts for law firms. The writers choose their topics based on your law firm’s practice areas and reference laws and court decisions from your state, rather than making algorithms and search engine optimization (SEO) fads their priority.
Law Blog Writers can supply your blog with relevant content as frequently as you wish, based on your guidelines. Contact Law Blog Writers to get accurate, readable content geared toward your prospective clients.