Whether you are writing the blog posts for your own law blog or you have a company handling that for you, you should still be keeping an eye on the metrics of both your blog and website. The amount of information that website and blog metrics will provide – the menu items, charts, and endless lists of numbers – is intimidating, especially if you are not a professional web analyst. If you are a newbie at all of this, the key would be to begin with some basics and apply them to your law blog.
Here are the basic metrics you should start with first:
“Visitors” is essentially the amount of people who visited your blog. Typically, you want to look at how many visitors came to your blog during a certain timeframe (i.e. the past week, yesterday). This metric can become tricky when the term “unique visitors” is thrown into the equation. “Unique visits” counts the individual people who came to your blog. Therefore, if individual A came to your blog three times and individual B came to your blog one time, you would have a total of four visits, but only two unique visitors.
This data is crucial to pay attention to, because they tell you how big your audience you are reaching actually is. Most website and blog analytics also show you where your visitors are from (some show specific cities, some only by country), the gender of your visitors, and other demographic and categorical data to help you understand exactly who is reading your content. As you get a better handle of tracking your visitors, you can move on to analyzing your repeat visitors to determine if people are coming back to your blog to read your posts – which will let you know if your content is useful and compelling enough to revisit.
2. Bounce Rate
Have you ever clicked on a link and immediately realized that you didn’t want to go to that website or blog, and then clicked the back button or closed your browser tab just as fast as you clicked on the link? This is what the idea of Bounce Rate circles around. Bounce Rate tells you how fast people are leaving your blog – or how long they are staying on it. You are aiming for a high bounce rate, because the longer someone stays on your blog, the more interested they are in your content.
3. Most Visited Pages
Take a good look at the pages that your visitors come to the most. Why are they visiting those pages? Your most visited pages are going to tell you what most of your visitors are interested in reading – what they find compelling and useful. Is there content on those pages that could be expanded upon in future blog posts? How can you use this information to make your blog better?
There is no reason to avoid analyzing your blog metrics. In fact, you have all the reasons in the world to keep an eye on the metrics that your blog and website offer you, especially if you want your blog and website to bring you more clients. Once you get a good feel for these basics, you can move onto more intricate metric analysis to improve your law blog even more.
If you are having trouble finding time writing for your blog, contact Law Blog Writers, LLC today and we can get started with content for you immediately. You don’t have to write your own blog posts to be able to measure the success of your law blog!